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    Discover the #1 AI CRM
    Humans with Agents drive customer success together.
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    Discover the #1 AI CRM
    Humans with Agents drive customer success together.
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    Explore Salesforce for industries.
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    Explore Salesforce for industries.
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    Explore success stories.
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    Explore success stories.
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  • Events

    • Dreamforce

      Join us September 15-17 in San Francisco and on Salesforce+ to experience the Agentic Enterprise — powered by you, amplified by agents.

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      • Why Dreamforce

        Hear from AI visionaries, learn through hands-on training, and explore real customer use cases — all in one place.

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    • TDX

      Relive the innovation and inspiration of TDX 2026 with on-demand keynotes, sessions, and highlights available anytime on Salesforce+.

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        Explore the biggest announcements, launches, and innovations from TDX 2026.

    • Connections

      Join us at the marketing event of the year, where bold marketers and breakthrough agents come together to drive big impact.

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      • Why Attend

        Discover how Connections helps you lead with experiences that adapt to every customer, and gives you the tools to become an Agentic Enterprise.

      • FAQ

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    • Tableau Conference

      The data and analytics event of the year, where AI, analytics, and trusted data come together to power better decisions.

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        Stream Tableau Conference highlights on demand; keynotes, sessions, and more available anytime on Salesforce+.

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        Watch the Tableau Conference Keynote and go from seeing to doing with agentic analytics.

    • Informatica World

      Informatica World

      Ignite your data strategy, unlock AI’s full potential, and lead your organization into the future.

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      • Informatica World General Sessions

        Watch this year’s Informatica World General Sessions on demand, from anywhere.

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        Catch up on everything you missed and get the insights you need to unlock the full potential of your data.

    • Agentforce World Tours

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      • Find an Agentforce World Tour in a city near you

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        Explore 140+ expert-led sessions, demos, and hands-on trainings featuring Dreamforce’s boldest launches. All in one day, all for free.

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        Experience the Dreamforce innovations that power Agentic Enterprises with expert-led sessions, demos, and hands-on trainings. All in one day, all for free.

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      • Starter Suite

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    • New to Salesforce

      Salesforce is the #1 AI CRM, with AI agents, data, and CRM apps on a single, unified platform.

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      • What is CRM?

        Learn all about what CRM is, what it does, and how it can improve customer relationships.

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Salesforce CRM

The world's #1 agentic CRM powers the Agentic Enterprise.

Attract more prospects, close more deals, and strengthen customer relationships by uniting sales, service, marketing, commerce, and IT on one integrated platform.

  • Share the story

Watch demo Start for free

Surpass your business goals and exceed customer expectations with Salesforce.

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Resource

What is CRM?

Learn how customer relationship management software helps all your teams work together to put customers at the center of every interaction.

Learn about CRM
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Blog

Why CRM is essential for the Agentic Enterprise

Beyond data, it also gives AI agents the context and rules to get real work done.

Find out more
Salesforce Starter Suite
Starter Suite

Try our all-in-one CRM - free for 30 days

The CRM that brings your business together, with marketing, sales, service, and commerce — plus AI that helps automate work as you grow.

Start for free

CRM that serves customers, boosts productivity, and grows revenue.

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Build relationships with a single, shared view of every customer.

Empower employees to deliver more personalized experiences with a holistic view of every interaction across every department. Turn data into context and workflows into intelligence — all in one place.

Learn about Agentforce 360
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Simplify handoffs from agents to employees with agentic AI.

Take action faster by giving employees and AI agents the foundation they need to work seamlessly and efficiently across every part of your business.

See how
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Find solutions tailored to your industry and business size.

Get CRM solutions built on over 25 years of experience, best practices, and industry-specific needs for healthcare, retail, high tech, the public sector, and many more.

See all industries

One platform that strengthens all your customer relationships.

Agentforce

Drive productivity and personalization with agentic AI that works across your entire CRM.

Explore AI

Sales Cloud

Accelerate growth and boost productivity with built-in AI — from lead management to forecasting to closing deals.

Explore Sales Cloud

Service Cloud

Transform service to improve customer experiences and engagement with streamlined processes, automation, and service operations.

Explore Service Cloud

Marketing Cloud

Win customers. Engage efficiently. Grow revenue. Build long-lasting relationships by infusing AI into your marketing.

Explore Marketing Cloud

Commerce Cloud

Simplify everything from setting up your digital storefront to driving sales on any customer touchpoint with native AI and automation.

Explore Commerce Cloud
View all products

From small businesses to large enterprises, businesses are growing with Salesforce.

Find the CRM that fits your business size.

CRM for SMB

Businesses in every industry grow faster with Salesforce. Get started today with Starter Suite, the CRM for small business.

Explore Starter Suite

CRM for Enterprise

Salesforce is the #1 agentic CRM and a trusted platform built to meet the needs of complex organizations. You can scale endlessly on a single, integrated platform.

See all products
See CRM pricing and options

See how customers transform their business with CRM, trusted AI, and data.

See all stories
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Read these articles on how CRM can solve your business needs.

Explore CRM that's made for your business type.

Small Business CRM

Running a small business is no easy task but finding the right CRM can make a big difference.

Read the article

Startup CRM

See how a CRM can help streamline processes, gain insights, and deepen relationships with customers and stakeholders.

Read the article

Real Estate CRM

Transform your real estate business by organizing contacts, automating work, and improving decision-making.

Read the article

Learn more about key CRM topics.

CRM Best Practices

Make the most of your CRM and set your business up for success and with these 8 steps.

Read the article

CRM Database

Use customer data to strenghthen relationships and streamline efficiency across all channels and teams.

Read the article

CRM Strategy

Follow these steps to create a plan for using your CRM to the fullest.

Read the article

B2B CRM

Learn how CRM features can play a key role in the unique B2B sales process and beyond.

Read the article

Keep up with the latest in CRM with guides, research, and insights.

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Demo

Experience Salesforce with an interactive demo.

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CRM

Learn how CRM brings teams together to build a 360-degree view of your customer.

See more
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Guide

Become an Agentic Enterprise: Transform your AI potential into a business reality.

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Take the next step with the world’s #1 agentic CRM.

Start your trial.

Try Salesforce CRM free for 30 days. No credit card required. Nothing to install.

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Talk to an expert.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.

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Salesforce CRM frequently asked questions

Yes. Salesforce CRM offers AI-powered, customer relationship management (CRM) software that makes it easier for companies to build customer relationships, be more productive, and increase efficiency. This helps businesses of all sizes and in all industries conect with customers and prospects at scale.

Salesforce CRM brings together all your data onto one integrated platform that unites your sales, service, marketing, commerce, and IT teams with a single, shared view of your customer.

Yes. Salesforce is an online CRM, also known as a cloud-based CRM. It is a Software as a Service (SaaS) platform, which delivers applications over the internet. As a cloud-based CRM system, all platform hosting and maintenence is performed by Salesforce, eliminating many of the costs and responsibilities involved in maintaining CRM infrastructure and security management.

There are a variety of Salesforce CRM pricing options. You can also view all Salesforce product pricing here.

Salesforce is built to be a scalable and customizable CRM, so that it can meet the needs of businesses across all sizes, stages, and industries. Salesforce provides enterprise CRM options, as well as CRM for small businesses and CRM for startups.

Salesforce was built to be easy-to-use by all employees across your entire organization. Salesforce has an intuitive interface, which lets you interact with Salesforce CRM through conversational AI, the way you would speak to a colleague. With Trailhead, Salesforce's free online learning platform, anyone can learn in-demand skills, earn resume-worthy credentials, gain CRM certification, and connect to new career opportunities.

There are many CRM features that benefit businesses. Some of them include contact management, collaboration tools like Slack, automation, analytics and reporting, AI (Artificial Intelligence), customization, integration, cloud-based mobile accessibility, flexibility, and the ability to scale as you grow.

CRM benefits companies in many different ways. Some of them include more productive sales teams, a single view of the customer, actionable analytics and data dashboards, customer-centric automation, proactive customer service interactions, simplified collaboration, increased productivity with artificial intelligence (AI), integration with your existing business apps, access to your information from anywhere, scalability for growth, and security you can trust.

Read about Salesforce CRM customer stories here. Salesforce is used by companies of every size, stage, and industry around the world, providing many CRM examples by successful businesses across sales, service, marketing, commerce, IT, and more.

Salesforce is a sales CRM that helps teams sell faster, smarter, and more efficiently. Sales Cloud is part of the #1 agentic CRM, which empowers sellers, sales leaders, sales operations — and even partners — with data from any source and built-in trusted AI. With Salesforce, sales organizations can engage buyers, improve productivity, close deals faster, and grow revenue with sales software on the most complete platform for sales.

In addition to sales, Salesforce also offers CRM for Marketing (Marketing Cloud), CRM for Service (Service Cloud), CRM for Commerce (Commerce Cloud), CRM for Data (Data 360), and more. Salesforce CRM and apps provide one single source of truth with the most up-to-date customer information, helping strengthen the customer relationship at every point of the the customer lifecycle.

Sales Cloud is just one part of Salesforce CRM, which is built to be used by teams across your business, including Service Cloud, Marketing Cloud, Commerce Cloud, Headless 360 platform for IT, Data 360, and more. Salesforce brings your teams together with a consolidated view of customer data, empowering you to nurture relationships with your clients and leads.

CRM apps like Marketing Cloud helps businesses manage and optimize marketing efforts with current and potential customers. It enables businesses to create, automate, and personalize marketing campaigns using email, social media, mobile messaging, advertising, and web channels. Marketing CRM, together with marketing AI, utilizes your customer data to create personalized communications aimed at growing lasting customer relationships to boost customer retention and revenue. Combined with CRM for sales, service, commerce, data, and IT, CRM marketing gives you access to unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping.

Yes. Salesforce is built for CRM integration, making sure that your business is able to share data across internal and external applications. Salesforce's MuleSoft is a unified platform that provides businesses with the essential building blocks for connected experiences, products, and services.

With Salesforce CRM, you can integrate all of your data, systems, or AI models, and automate any task or process to transform your business and drive real value. AgentExchange is a robust SaaS marketplace, where Salesforce partners build custom apps that can be used with your Salesforce CRM.