The Commerce Crew: The Community for Commerce Professionals

Welcome, Commerce Crew.

Together, we’re building the most knowledgeable, visionary community for commerce professionals. Check this space often for insights, opportunities, and innovation.

The Commerce Crew is made up of developers, marketers, entrepreneurs, and many other commerce professionals pursuing excellence and career growth for themselves and others in the community.

Pablo Gallaga •Director, Content Strategy, Commerce Cloud

A shopper is looking at their smartphone and considering whether to make a purchase using a QR code: the future of commerce

To plan for 2025, leaders will prioritize unified commerce and thoughtful implementations of AI.

Lauren Wallace •Editorial Lead, Commerce Cloud

Community Voices

AMA: Hot Takes on Headless, AI, and Personalization from an Ecommerce Consultant

2 authors
AMA: Career Lessons from a Lead Front-End Ecommerce Developer and Architect

2 authors
The Way We Search for Products Is Changing. Here’s How to Keep Up

Nicholas Teodori •Director of Product Management, Commerce Cloud

Join the Community

Read • 6 min

How Do B2B Sales Teams Win with Digital Commerce
13 min

What Is Conversational Commerce? AI Has Entered the Chat
Watch • 7 min

What Is Commerce Cloud? | Salesforce Explained
The Latest Headlines

Explore commerce topics

Build your expertise in these key areas.

Ecommerce

B2B Commerce

Artificial Intelligence

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The Latest

Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She started her ecommerce career in the fashion sector in London. She has spent about…

Nicole L. Rose is a lead front-end Commerce Cloud developer and architect at Capgemini North America. Her career in Salesforce Commerce Cloud spans more than 12 years during which time she’s worked with…

Brands are increasingly turning to innovative commerce solutions to stay competitive. Going Direct to Consumer with Salesforce offers a range of benefits that can help brands thrive in the digital marketplace. A Competitive…

Transforming your commerce business with Agentforce just became easier.

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Gartner® named Salesforce a Leader — nine years running.

The 2024 Gartner® Magic Quadrant™ for Digital Commerce is here. See why we were recognized for our Completeness of Vision.

Read the Report

Learn new commerce skills for free on Trailhead.

Follow guided learning paths and get hands-on learning to advance your commerce career.

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Architecture of Salesforce B2C Commerce

Learn the architecture and tools you use to develop for Salesforce B2C Commerce.

Start Learning

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Build Your Salesforce B2C Commerce Consulting Practice

Build a successful consulting practice with B2C Commerce implementation projects.

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Salesforce B2B Commerce Storefront Experience

Enhance your storefront experience with promotions, product details, and localization.

Start Learning

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Get free expert-backed commerce resources.

Explore reports, guides, articles, and more to boost your knowledge and hone your skills.

Insights from 2,700 Commerce Leaders and 1 Billion Consumers and Business Buyers

Learn how AI agents for ecommerce can make practical, impactful improvements to ecommerce employee workflows and shopper experiences.

How to unify data from across your business and turn insights into action

Learn how to prepare your ecommerce site for peak shopping and avoid pitfalls with this month-by-month guide.

Commerce Webinars

Watch on demand or register for upcoming webinars

Webinars Schedule

Jan. 28, 2025

Inside the 2024 Holiday Shopping & AI Trends That Will Impact Digital Commerce in 2025

Feb. 18, 2025

Unify and Personalize Customer Experiences: Commerce Cloud Product Roadmap

Apr. 17, 2025

Your Commerce AI Playbook: Transform Your Strategy and Advance Your Career

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Welcome, Commerce Crew.

What Is the Commerce Crew?