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Event Information
Connections 2026 is the premier marketing conference for mastering agentic AI. It’s where marketers build core skills, design AI-powered customer journeys, and gain the expertise to lead the future of customer engagement.
Connections 2026 takes place in Chicago at the McCormick Place West Building on June 3–4, 2026. Plus, we’ll also have an exclusive broadcast experience on Salesforce+.
Connections 2026 invites all levels of marketing, sales, and service professionals to connect every experience and market smarter, not harder. Whether you’re just getting started with the Salesforce Platform or you’re an expert, you’ll discover new ways to grow your career and your business.
Expect two days of deep learning focused on the latest Salesforce innovations in AI and agentic marketing at Connections 2026. Choose from more than 270+ sessions, keynotes, workshops, and demos led by product experts that let you get hands-on with Salesforce technology.
Yes, highlights and select sessions will be available on demand. You can also join live on Salesforce+ June 3–4. For the full experience, join us onsite in Chicago.
Salesforce+ is a streaming service that gives you a front-row seat to select Connections episodes and unlimited access to Salesforce’s on-demand content. Catch visionary speakers, customer success stories, and groundbreaking innovation from anywhere. Membership is free, easy, and available to everyone. Sign up for free.
Persons under 18 years of age are not permitted within Connections or its venues. This includes the expo hall, sessions, breakouts, keynotes, and all other event activities. See full Event Terms of Service.
Registration
To register for the in-person experience at Connections 2026, click the Register button at the top right of this page to begin. You’ll be prompted to log in or create a Salesforce Trailblazer account to complete your registration. This account will give you access to your registration details, recommended sessions, agenda builder, and so much more.
If you created an account for a previous Salesforce event, use that same email and password in the login box. If needed, click Forgot Password to trigger a reset.
From there, you’ll provide a few additional details, select your hotel and conference pass, and then you’re on your way to experience Connections in Chicago.
A Trailblazer account is your free, unified, single sign-on that simplifies your journey in the Salesforce ecosystem. With your Trailblazer account, you can register for events, build your agenda, stream sessions on Salesforce+, learn new skills on Trailhead, connect with the community, and tap into personalized support — all in one place.
Yes. Salesforce has unified logins across all events and platforms. Going forward, you’ll need to use a Trailblazer account to register for events, access Salesforce+, build your agenda, and more.
If you attended a Salesforce event prior to May 2026, your previous login (email and password) will still work for that event only. For all future events, including Connections 2026, you’ll need to create or log in with a Trailblazer account, which connects you across the full Salesforce ecosystem.
If you’re unsure whether you already have a Trailblazer account, try logging in with your email. If needed, click Forgot Password to reset your credentials.
Register now for just $499, a savings of $400 off the Full Conference price. Grab your spot while supplies last!
It includes access to the main keynote, luminary sessions, breakouts, theater sessions, and hands-on demos at Connections 2026. It also includes refreshments, lunch, and admission to the concert.
Please contact the Connections Help Desk from 8:00 a.m.–8:00 p.m. CT:
U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: connectionssupport@salesforce.com
Please contact the Connections Help Desk from 8:00 a.m.–8:00 p.m. CT:
U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: connectionssupport@salesforce.com
All cancellation requests must be submitted in writing to the Salesforce Events Help Desk at connectionssupport@salesforce.com. For a full refund of the Event registration fees, cancellation notices must be received by 11:59:59 p.m. CT on Friday, May 1, 2026. Cancellation notices received between 12:00 a.m. CT on Saturday, May 2, 2026, and 11:59:59 p.m. CT on Friday, May 15, 2026, will be processed at 50% of the Event registration fees. No refunds will be processed for cancellation notices received after 12:00 a.m. CT on Saturday, May 16, 2026. These cancellation terms also apply to the registration fees for all classes and events ordered as part of Connections 2026.
Full cancellation/substitution terms may be found in the Events Terms of Service.
Accepted payment methods include: Visa, MasterCard, Discover, American Express, or debit cards with a major credit card logo.
Substitution requests will be processed free of charge if submitted by 11:59:59 p.m. CT on Friday, May 15, 2026. Substitution requests after this date are subject to a USD 100 transaction fee.
Full cancellation/substitution terms may be found in the Events Terms of Service.
Discounts are available for groups that register five+ Full Conference passes, a savings of $100 per person off early bird pricing. You can purchase directly via the Connections 2026 website. Refunds are not available at any time on any passes included in a group registration purchase.
See full terms and conditions here.
Passes through the Connections 2026 Group Registration Program are nonrefundable and cannot be combined with any other offer, discount, or promotion.
See full terms and conditions here.
Accepted payment methods include Visa, MasterCard, Discover, American Express, or debit cards with a major credit card logo, wire transfers, and checks.
Please note: If paying by check or wire transfer, you’ll be able to invite your group members only after the payment has cleared.
The authorized Connections 2026 group representative (group registration purchaser) may rescind an invitation to register through the group portal.
If the invitee has registered, the group representative will need to email connectionssupport@salesforce.com, copying the registrant whose registration is to be canceled to reassign this pass. Hotel cancellations must be requested by the original registrant.
Once a group registration purchase is complete, the group representative can send invitations through a simple workflow. Each person will need to complete their own registration and book their own hotel. Each attendee must complete their own registration using their unique link. During that process, they will be able to book a hotel room through our official housing portal (if available).
Please note: Hotel booking is not available until individual registration is completed. Rooms are limited, so we recommend that attendees register and book early to secure their preferred accommodations.
Once an initial order with a minimum order of five passes has been purchased for Connections 2026. The group representative can log in to the group registration portal to purchase additional passes.
Please note: Additional passes are offered at the current discounted group registration rate at the time of purchase.
To register a group for Connections 2026, click Group Registration on the event’s Register page. You’ll be prompted to choose how many Full Conference passes you’d like to purchase and select your payment method — credit card, check, or wire transfer.
Note: If you pay by check or wire transfer, you’ll only be able to invite your group members once the payment has cleared.
Here’s how the process works:
1. Purchase Group Registration — Select the number of Full Conference passes and complete payment.
2. Invite Your Team — After payment is confirmed, use our easy invitation tool to distribute registration links to each attendee. Each team member must accept the invite and complete their own registration — including booking their individual hotel accommodations.
3. Manage Your Group — Use your Group Registration dashboard to:
- Send and track registration invitations
- Reassign unused passes
- Download group registration usage reports
Sessions
Main Keynote: Join us to discover the latest product innovations and major announcements from Salesforce. Experience live demos, listen to luminary speakers, and be inspired by captivating stories of customer success.
Keynotes: Experience the latest product innovations and announcements from Salesforce with live demos, luminaries, and stories of customer success for a specific buyer, industry, or topic.
Breakouts: Attend our dynamic 40-minute presentation focusing on a specific product or solution, followed by a Q&A session.
Theaters: Experience a concise and informative 20-minute session introducing a specific topic. Whether it’s tips and tricks or a how-to presentation, you’ll get the essentials in a quick and engaging manner.
Interactive Session Types
Roundtable: Gather with like-minded attendees to discuss a particular topic. This is an opportunity to network and share best practices and common challenges facing the Salesforce community. Moderated by an expert at each table.
Workshop: Participate in an expert-led, 60-minute interactive session to learn a product or skill. The workshop description will let you know if computers are provided or if you need to bring your own device.
Hands-on Training: Facilitated by a Salesforce expert, this is a 60- or 90-minute session that includes guided exercises with hands-on practice in a Salesforce org. Product experts are standing by to help; computers provided.
Community Networking: Connect with peers, community leaders, and Salesforce experts in 45-minute open discussions. Share resources, explore customer success, and gain practical career insights that help you build skills and take the next step in your Salesforce journey.
Submit your session idea through the official Connections Call for Participation on the event website. Complete the online form with your session and speaker details before the CFP deadline of April 3. We look forward to receiving your submission. Best of luck!
You can see all the sessions taking place in person at Connections on our Sessions page. From there you can filter by role, industry, product, and more. The Sessions page will launch in mid-April.
All sessions are available to anyone; however, finding a session that best matches your learning level will ensure the content is relevant and most applicable to you at this time. Session level information will be provided when agenda builder is live.
Certification
There will be one certification exam opportunity at Connections 2026 preconference on June 2 from 5:00 p.m.–7:00 p.m. at McCormick Place. A limited number of seats are available. For more information, visit Guide to Certification Exams at Connections 2026.
All Salesforce certification exams valued up to $400 USD will be available. You will select your exam during the event’s exam session.
The Connections 2026 pre-conference certification event will be held from 5:00 p.m.–7:00 p.m. Please arrive 30 minutes ahead of time.
No, to take a certification exam, you must be a registered Connections 2026 attendee.
The certification package can be added to your Connections 2026 Conference pass during registration or until capacity has been met. One certification exam attempt per Connections registered customer. Seats are limited.
Computers will be provided for the certification exam. Please ensure you have access to your Trailblazer profile prior to arrival and will be able to log in on a public computer. If you don’t have a Trailblazer profile, set one up here.
No, there is no additional cost associated with the certification exam being offered at Connections 2026.
One Salesforce certification exam opportunity can be added to your Connections 2026 Conference pass. The certification exam session has limited seating and you must have the certification package added to your Connections registration. Seats are limited.
Due to the certification exam testing schedule and limited space, time accommodations are not permitted during the certification exam session at Connections 2026.
If you have any certification accessibility requirements, please send us an email at disabilityhelpdesk@salesforce.com.
Trailblazer Bootcamp at Connections
Trailblazer Bootcamp is the place to level up your Salesforce skills. Jump into three days of immersive expert-led training, build meaningful connections with like-minded trailblazers, and walk away ready to put what you learned into action.
Trailblazer Bootcamp takes place before Connections from May 31–June 2 2026, at Salesforce Tower, 333 W. Wolf Point Plaza, Chicago, IL.
Each track aligns to a specific role. Take a look at the detailed descriptions of our Bootcamp tracks to see which suits you best. If you still have questions, you can post them in the Connections Bootcamp community group.
Yes. To ensure the best learning experience possible, we’ve identified some prework for you to complete before you arrive at Trailblazer Bootcamp at Connections 2026. Navigate to your track here and click on the prework link for your track.
No, Trailblazer Bootcamp is an add-on to the Connections 2026 Conference pass. Registration for Trailblazer Bootcamp starts at $999, a savings of $900 off the Full Bootcamp pass price ($1,899) while supplies last.
Your Bootcamp experience includes everything you need to succeed, plus a certification exam voucher to put your new skills to the test.
-Three full days of instructor led training
-Breakfast, lunch, and snacks daily
-Trailblazer Bootcamp Welcome Reception
There will be one (1) Connections 2026 certification exam opportunity for bootcamp attendees. This will be on Day 3 of bootcamp and will take place at the Salesforce office. Please reference the Guide to Certification Exams at Connections 2026 for more information. Please note: Computers will not be provided for Bootcamp attendees taking their Connections certification exam. More detailed information will be provided on Day 2 of your Bootcamp.
Bootcamp attendees get one in-person certification opportunity at the Salesforce office. You can save your voucher included with your bootcamp registration for later. This preconference session is an additional option for you and does not need to be added during registration.
No, computers are not provided at Trailblazer Bootcamp. Attendees will need to bring their own computer with the ability to access an internet browser and must obtain admin rights in order to download the appropriate software required to take a certification exam.
Yes. Get updates and post questions in the Connections Bootcamp community group.
All cancellation requests must be submitted in writing to the Salesforce Events Help Desk at connectionssupport@salesforce.com. For a full refund of the Event registration fees, cancellation notices must be received by 11:59:59 p.m. CT on Friday, May 1, 2026. Cancellation notices received between 12:00 a.m. CT on Saturday, May 2, 2026, and 11:59:59 p.m. CT on Friday, May 15, 2026, will be processed at 50% of the Event registration fees. No refunds will be processed for cancellation notices received after 12:00 a.m. CT on Saturday, May 16, 2026. These cancellation terms also apply to the registration fees for all classes and events ordered as part of Connections 2026.
Full cancellation/substitution terms may be found in the Events Terms of Service.
Accommodations
Yes, Salesforce has reserved hotel blocks around Chicago. You will have the opportunity to book your room during registration within the hotel section. Inventory is limited, available on a first-come, first-booked basis, and our discounted rates are only available until Monday, May 11, 2026, so book now.
View hotels and more information here.
You can make online hotel bookings for Connections during the registration process. If you wish to add a hotel at a later date or update your existing reservation information, log in with the email and password used during registration.
If you would like assistance in making changes, contact the Connections Help Desk from 8:00 a.m.–8:00 p.m. CT:
U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: connectionssupport@salesforce.com
Note: Hotel accommodations are available on a first-come, first-booked basis until Monday, May 11, 2026.
If you reserve a room via the Connections registration process, cancellations must be made according to the hotel’s cancellation policy (between 24–72 hours before arrival, depending on the hotel). Failure to do so will incur a penalty equal to the cost of one night’s room and tax. Please check the Connections Official Hotel List for your hotel’s specific cancellation policy.
Before May 11, 2026, please contact the Connections Customer Service Desk to make the transfer.
Beginning Friday, May 15, 2026, please contact your hotel directly to update the name and credit card on file for the reservation.
The Connections Help Desk operates Monday through Friday, 8:00 a.m.–8:00 p.m. CT:
U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: connectionssupport@salesforce.com
No. All attendees must register and book their own hotel reservations.
If you don’t check in on your scheduled arrival date, the hotel will cancel your entire reservation. They may choose not to reinstate it, even if you arrive the next day. Additionally, you will be charged a penalty equivalent to one night’s room and tax, regardless of whether the reservation is reinstated. You can make changes to your reservation through the registration portal until May 11, 2026. After May 15, 2026, please contact your hotel directly for any changes to your travel plans.
No. All hotel reservations must be guaranteed with a valid credit card at the time of booking.
No, deposits are not required. However, if you cancel less than 72 hours before your arrival date, you may be charged for one night’s room and tax to the card you provided during booking. Please review the cancellation policy of the hotel you selected on the Connections Official Hotel List (link available closer to launch)
Yes, as long as you are the cardholder for the credit card you present at check-in.
If the card used as a guarantee for your hotel reservation is not in your name, that cardholder must be present at check-in. A credit card authorization form can also be set up with the hotel before your arrival. Please contact the hotel directly to obtain a credit card authorization form.
If the card used to guarantee your hotel reservation is not in your name, the cardholder must be present at check-in. Alternatively, you can set up a credit card authorization form with the hotel before your arrival. Please contact the hotel directly to obtain a credit card authorization form.
Travel
Temperatures average between 63 degrees F and 77 degrees F (17–25 degrees C) in June in Chicago. Please pack layers and check weather.com before you travel.
There are two major airports that serve Chicago: O’Hare International Airport (ORD) or Chicago Midway International Airport (MDW). O’Hare is a 35-to-60-minute drive from downtown Chicago and is accessible via the CTA Blue Line train. Midway is a 25-to-40-minute drive from downtown Chicago and is accessible via the CTA Orange Line train.
You can request an invitation letter to accompany your visa application to attend Connections during the registration process. Your registration must be paid in full before your letter of invitation can be issued.
Please note that requesting a visa invitation letter does not guarantee your local authorities will grant a visa to attend the event. Additionally, you are responsible for submitting your visa application to your local embassy/consulate; conference management will not submit it on your behalf. All requests are subject to review and approval. Please allow up to 10 business days for requests to be reviewed.
Please see this site for public transportation options to arrive at McCormick: https://www.mccormickplace.com/getting-here/public-transportation/
Connections 2026 is open to international travelers who abide by regional travel restrictions and guidelines.
Accessibility
For people with disabilities and/or medical conditions, we want to ensure your Connections 2026 experience is as comfortable and accessible as possible. Connections is a dynamic event that spans multiple floors and often involves navigating crowds and walking between locations.
If you require accommodations, please indicate this on your registration form at least two weeks in advance. A member of our team will follow up directly to support your needs. If you’re unsure whether support is needed, reach out to our Disability Help Desk to speak with an accessibility manager.
Questions? Email us at DisabilityHelpDesk@Salesforce.com.
Connections 2026 provides a range of accessibility services, such as real-time captioning, accessible seating, and sensory-friendly spaces. To help us plan effectively, please update your registration profile with any accommodation requests, including services like sign language interpreters or sighted guides, which must be submitted at least two weeks before the event.
• Before the event: When registering, indicate your accessibility needs by May 20, 2026. If you have already registered, update your attendee profile (where you registered). A team member will contact you to confirm details.
• During the event: Visit the Disability Help Desk (McCormick Place West, Level 3) or call/text 978-5DF-HELP (978-533-4357).
Yes. The Disability Help Desk will be located at McCormick Place West on Level 3 near Registration.
During the event, if you need accommodations related to a disability or medical condition, please visit the Disability Help Desk, or contact the GO Center anytime 24/7. Call or text 978-5DF-HELP (978-533-4357).
Connections 2026 has onsite staff dedicated to assisting people with accessibility needs and inquiries. Accessibility staffers will be wearing a blue vest labeled “Accessibility Support” and will be stationed throughout the venue to support you and answer any questions you may have.
Yes. Connections 2026 is located at McCormick Place West, and there is a designated drop-off and pickup area at Gate 40 that has ramped curbs and automatic entry doors. McCormick Place has accessible sidewalk ramps and elevators. All meeting rooms, theaters, and bathrooms are accessible by wheelchair.
Connections does not offer mobility aid rentals, but you can reserve a scooter in advance through Scootaround. Scootaround is located in McCormick Place on the ground floor and can provide a quote via phone or chat.
There will be power outlets throughout the campus. Feel free to charge wherever and when needed.
Accessible entrances and seating are available at all sessions.
Keynotes: Seating Ambassadors with “Accessible Seating” signs will guide you.
Breakouts: Let the room ambassador scanning badges know you need accessible seating—they’ll help you bypass the line if a seat is available.
All seats are first come, first served, and you may bring one person with you.
Sign language interpreters can be provided and must be requested by May 20, 2026. You can request this during registration by logging into your account, selecting “Update attendee profile,” and indicating “yes” under accessibility accommodations. Please provide details about your specific needs, and a team member will follow up with you directly.
While we strive to fulfill all requests, accommodations made on short notice are subject to availability.
Sighted guides can be requested upon registration and must be requested by May 20, 2026. If you have already registered, please log in to your account and select “Update attendee profile” to edit your preferences. Indicate “yes,” you need accessibility accommodations, and specify your request. A member of our team will contact you to discuss your specific requirements.
You can also request this at the Disability Help Desk. We will do our best to accommodate requests on short notice.
Yes. We welcome you and your service animal throughout the event. Owners must take full responsibility for their animals. Animals can relieve themselves outside anywhere around the venue. The owner is responsible for cleaning up after the animal and disposing of waste properly.
We will have accessible-height counters at Registration. There will be signs directing you through the line to the necessary desk. Please connect with a staffer if you have any questions.
Additional Information
Yes, please review our code of conduct.
Complete the interest form to connect with our Sponsorship Sales team.