Use code CNX25FLASH to save 50% and register for just $449. Offer expires June 6.*
June 11-12 |
Chicago and Salesforce+
Build the future of marketing at Connections.
Agents, activated.
Customers, captivated.
Customers, captivated.
Get ready to power the customer relationships of tomorrow with Marketing Cloud and Agentforce. Connections is the only event for marketers to reimagine strategy and lead the way with next gen innovations, insights, and solutions. Learn how to turn manual processes into automated optimization. Unified data into next-level personalization. Fragmented touch points into seamless customer journeys.
Get ready to engage in a whole new way — and build customer relationships no one else can.
Why attend Connections?
Get a front row seat to the future of agentic marketing.
See how Agentforce’s digital labor is freeing marketers for creativity, strategy, and impact. Get a firsthand look at innovations helping marketing optimize itself — from autonomous retargeting to reallocating spend, instant adaptive messaging, 24/7 lead capture, and more.
See how agents are blurring the lines between channels and departments.
Hear from marketing leaders building customer relationships across Salesforce's deeply unified platform. At 270+ sessions, discover how you can use Agentforce and Data Cloud to seamlessly blend marketing into connected experiences across sales, service, and commerce.
Skill up and join the first generation of agentic marketers.
Whether you’re building campaigns or rethinking your martech stack, get all you need to go agent-first. Learn new skills at Bootcamp. Explore 50+ demos and 20+ hands-on trainings. Get answers at Ask the Experts stations and receive personalized guidance on how to meet your top challenges with Agentforce.
Experience marketing transformation. Only at Connections.
Connections has the expert-led sessions, workshops, and engaging community events for becoming an agentic marketer. Get ready to roll up your sleeves and learn how to become an Agentforce company.
Learn from leaders
on marketing's
cutting edge.
Get a masterclass in authentic marketing from two cultural icons. Bozoma Saint John—Forbes’ #1 Most Influential CMO—shares how she’s broken barriers and shaped the future of marketing at brands like Netflix, Uber, and Apple. Then, Tony Hawk takes the stage to share how he grew an iconic billion-dollar video game franchise by turning bold moves into lasting relevance. Don’t miss these legends at Connections.
Hands-on Learning
Build your own agents in minutes.
Schedule a 25-minute appointment with an Agentforce expert to create your own autonomous agent. Discover how quickly you can set up an agent to boost team productivity and efficiency. Explore 100+ agent solutions for marketing, commerce, service, and more.
Ask the Experts
Your biggest questions, answered.
Connect with product engineers, AI experts, and marketing technology leaders at our Ask the Experts stations. Get answers, guidance, and best practices in one-on-one appointments or walk ups and take a deeper dive into the power of Agentforce for marketers.
Knowledge Sharing
Connect with your community.
Join peers at Community Hub to share expertise, solve challenges together, and chat about what matters most to your work. Learn together at Circles of Success — smaller group clinics for exploring new products and innovations.
Agent-Building Competition
May the best agent win.
Discover what’s possible with Agentforce at Agentic Marketing Showdown — our first-ever agent-building competition. Watch innovative marketers go head-to-head as they pitch custom Agentforce use cases live on stage. Vote with industry leaders to crown the winner, get expert insights, and claim exclusive swag.
Agent Use Cases
Discover agents for specific industry needs.
Explore agent use cases at dedicated industry spaces for retail, consumer goods, financial services, manufacturing, healthcare, life sciences, and more. Plus, attend sessions on how to build agentic experiences for your specific industry. Network with peers and see how others are seeing success with agents.
How-to Demos
Capture revenue across the customer experience.
Learn how commerce data makes marketing campaigns more effective and how service insights can lead to more sales. Try out the Agentforce innovations that unite your data, connect your teams, and give you the power to drive revenue at every step in the customer journey.
Your agentic strategy. Defined in two days.
The best two days in marketing are happening here. Build your perfect schedule with inspiring keynotes, expert-led sessions, and hands-on trainings.
Wednesday, June 11
- Main Keynote
- Agentforce consultations
- 50+ product demos
- Ask the Experts appointments
- Bozoma Saint John on Bold Moves & Building Brands
- Breakout sessions led by industry leaders
- Hands-on workshops and training
- Networking
- Agentic Marketing Showdown: An Agentforce Pitch Competition
Thursday, June 12
- Marketing Cloud Keynote
- Agentforce consultations
- 50+ product demos
- Ask the Experts appointments
- Breakout sessions led by industry leaders
- Hands-on workshops and training
- Networking
- Community fun
- Commerce Cloud Keynote
Connections 2025: Where marketers and AI agents connect.
Live in Chicago & Salesforce+ June 11-12, 2025
McCormick Place 2317 S Indiana Avenue, Chicago, IL 60616
9:00 a.m.– 5:00 p.m. CT