Intentional Innovation.
Technology has the power to transform our world for the better. As builders and creators, we have the opportunity — and obligation — to choose how we harness this power to create the world we all want to live in.
At Salesforce, we believe technology is integral to unlocking human potential. We design and develop technology that’s ethical, inclusive, and prevents harm. This is a core business value as we dive into the fast-developing world of building and using trusted AI.
Salesforce research shows that AI is more trusted when an empowered human can take the lead in their partnership with using AI. Human at the Helm is our approach to supporting businesses and employees in thoughtfully steering AI-generated content that’s secure and trustworthy.