October 15, 2025
Dreamforce Day 2, It’s All Happening.
After a packed first day, Dreamforce goers were treated to a gem of an unscheduled performance yesterday in the park. (Who doesn’t love a singer-songwriter AND a 90’s throwback?) And since Dreamforce 🎶 lasts for soooo long … soon you will seeee, you were meant to be 🎶 … watching some robots in action and getting a special tour of Agentforce City, today on the live blog.
We’ll also hear from LIV Golf and Starbucks as they spill the tea (tee?) on leading with purpose. Plus, get the hot takes from a top-billed session later today – Marc Benioff in a fireside chat with Anthropic CEO Dario Amodei.
And oh yeah, Metallica and Benson Boone are performing tonight at the Chase Center. Are you ready to Enter, Sandman, and see some Beautiful Things?
The Agentic Enterprise Has a New Address
For all the collectors out there, the Pin Hunt is on. Grab a map and navigate through the city to collect all 17 unique Agentforce pins. Winners get the gold (pin). Game on!
For sparkle-seekers, the Pandora booth is a must. The team there is giving out special Dreamforce-edition charms to certain lucky demo-watchers that you can even get engraved (while supplies last, of course). It’s a dreamy way to remember your time here and add a little something special to your collection.
Huge shout-out to UChicago Medicine for taking care of us. That booth’s “Astro’s Pharmacy” is stocked with survival kits: mints, Liquid IV, and other Dreamforce necessaries you need to stay energized and curious. Thank you UChicago Medicine!
Vocabulary Trailblazers
Dreamforce is a source of technological innovation, yes, but it’s a source of linguistic innovation, too. Here are the buzzwords and catch-phrases we’re hearing at Moscone.
Donkey Work: Michael Dell used this term for repetitive processes that can be automated, freeing humans to do more valuable work. (Well, what the Dell CEO said on stage at the main keynote was that donkey work is “a lot of people emailing, gathering information, writing spreadsheets, running after approvals, basically doing a lot of work that nobody likes.”) Ryan Teeples, CTO at 1-800-Accountant, called back to the term later that day in an interview with the Newsroom team.
Influencer Pink: We overheard Dreamforce attendees describe the decor of the Content Studio, where creators and influencers can have 1:1s with their sources, as “influencer pink.” Judge for yourself!
Temperature Violation: Used by Jumana Al Hashal, Co-Founder & CEO of voltair.ai, to describe the temperature fluctuations goods experience during their journey to the consumer, being taken on and off the trucks, getting stuck in traffic, and so on. Berries, she told the crowd, are sensitive to quarter-degree variances in temperature and each temperature violation comes with a reduction in shelf life.
Seen and Heard
Roving Rover
We don’t know what robot dogs want, but we have a guess as to where this pupper is headed: the humanoid robots session. The theater is likely to be full, but you can watch it online at 1:30 p.m.
Slack CEO sees the future
“Our customers showed us the future,” said Denise Dresser, CEO of Slack, at a panel with Salesforce President & Chief People Officer Nathalie Scardino. “What they wanted was an agentic operating system. They wanted this platform to be the place, and it had to be the place, to get all work done. Because AI is showing us that you can’t just apply AI into siloed applications and siloed processes and really think you’re going to transform, because you just end up with more siloed chaos.”
Speaking of Slack … OpenAI Is Very Much a Slack Shop
“OpenAI started on Slack,” said Brad Lightcap, Chief Operating Officer at Open AI during Tuesday’s keynote. “And I think one of the really special things about Slack is it that it moves as fast as the company does. It’s this really rich picture of all the projects we have going on. It brings all the right people together at exactly the right time, and it allows us to organize and reorganize. It’s the way modern companies work. And I think open AI is a modern company.”
Session Recaps and Outtakes
Turning Sludge into Gold (and Prizes)
Barinder Rasode, Chief Executive Officer and Co-Founder, Tersa Earth Innovations, won the Dreampitch competition, taking home $200,000. (It was a profitable session — two runner-ups got $100,000 each as well). Tersa has developed a process for taking contaminated water from mine tailings and other icky sources, drawing out contaminants like arsenic and cyanide and producing clean water and valuable minerals like gold and lithium.
Agents as (Non-Judgmental) Pitch Coaches
Check out Guy Raz, podcast uber-host, and Salesforce Co-Founder and Slack CTO Parker Harris talking about how Salesforce and Slack use agents to onboard new employees and train salespeople. “That kind of thing is amazing,” said Harris. “I don’t want you judging me about my pitch as a salesperson. Especially if I’m a new employee, and I want to impress you. But if I’m working with AI, it’s like my private little tutor.”
Future-Proofing Education with will.i.am and ASU
On Tuesday, will.i.am, CEO of FYI.AI, and Lev Gonick, CIO of Arizona State University, discussed their “The Agentic Self” course at ASU. A few takeaways:
- Don’t Surrender
will.i.am emphasized the importance of students learning how machines work rather than simply “surrendering” to them. Students, he said, must be able to contribute, dive into technical details, and use technology to solve problems in communities that are often ignored.
- An Educational Renaissance
Gonick views AI as a remarkable opportunity to amplify educational access universally, not just for those with privilege. This push focuses on achieving impact at scale and unleashing human agency everywhere. AI, will.i.am added, is creating a “new renaissance.”
- It’s a Push-Pull
will.i.am believes that AI is simultaneously taking jobs and pushing humans to be more loving, collaborative, and fundamentally more human: AIs are reasoning, humans are unreasonable. His long-term goal for the ASU partnership is for students to create companies and new industries that solve ignored problems.
Salesforce Asks: Does Your Data Need a Clean Room?
“What if the gap between understanding and acting on our data disappeared? That’s the future Salesforce is going toward,” said Rahul Auradkar, EVP at Salesforce at Tuesday’s Data 360: Activate Trusted Data Everywhere session. To make activating data easier than ever, Salesforce has revealed two new Data 360 (formerly Data Cloud) innovations:
- Data Clean Rooms are designed to give companies a way to collaborate safely with partners using shared data.
- Intelligent Context enables organizations to extract the right business context using AI, test and tune for accuracy continuously, and apply insights anywhere without clicks.
Found in the Wild
Dreamforce 2030
Evan Kirstel made a Sora video of Dreamforce five years from now (complete with digital twin of San Francisco).
Humans and AI Working Together
Parker Harris, CTO of Slack and the Co-Founder of Salesforce, joined Alex Kantrowitz on the Big Technology podcast to discuss the future of software in the age of AI.
Overheard
Catching the SMB and Startup keynote at noon today? Get a head start on some inspiration from Daniel Peter, CTO at Petaluma Creamery. He shared a powerful insight yesterday about how small businesses can use AI to churn out oversized results:
“I think there’s a lot of potential for small businesses to reinvent themselves with AI, to be able to be competitive, be able to get their margins up because they’re able to do way more with a small lean team,” he said. “Historically, [Salesforce] has been built for large enterprises. But it’s actually pretty easy to scale it down … So to be small … but also have something that’s as reliable as what the large enterprises have … it’s worth paying a little more for.”
I think there’s a lot of potential for small businesses to reinvent themselves with AI, to be able to be competitive, be able to get their margins up because they’re able to do way more with a small lean team.
Daniel Peter, CTO at Petaluma Creamery
Yesterday we heard another exec, Linda West, VP, Business Automation at Indeed, talk about the power of AI and data together:
“Salesforce is not the only agentic solution we have access to, but it is the one that is deeply connected to our data. In order to scale it, that’s essential … That’s the difference [with] the Salesforce solution, being able to look at what outcomes are you targeting already with your business, and accelerating things that already exist,” she said.
Captured: Dreamforce Before Dawn
A look at the campus ahead of day two.
October 14, 2025
Dreamforce Day 1, Let’s Go!
Welcome to Tuesday, the first day of Dreamforce. Today started early — sessions kicked off at 8 a.m., but the big moment this morning was Marc Benioff’s keynote speech. The Salesforce Chair and CEO spoke about crossing the agentic divide, the transformation into the Agentic Enterprise, and the late Jane Goodall. (Also, one demo sent a mascot scooting out of the auditorium to a new post elsewhere on campus; check out the full video coming soon on the Salesforce Newsroom.) He went on to introduce five customers who shared their successes using Agentforce 360: “We got the cellophane off the software in January, and it worked straight out of the box. That’s what blew me away,” said David Walmsey, Chief Digital & Technology Officer at Pandora, about getting started with Agentforce. “There’s a lot of snake oil out there. This works straight away.”
Live or online, attendees will have plenty of opportunities to engage for the next three days, so pull up your real or virtual seat.
Agentic Enterprises Explained
Want a better understanding of what it means to be an Agentic Enterprise? Listen to Matthew McConaughey:
Notes from the Keynote
A Farewell to Jane Goodall
At the start of the keynote session, Benioff gave a short tribute to primatologist and anthropologist Jane Goodall, moving on to chide the audience gently for not adopting their local public schools.
“A couple of weeks ago, one of my closest personal friends died. She’s been here for the last several years to talk to us about sustainability. Jane was here every year because she believed, as we all believe, that business can be the greatest platform for change … Twenty six years ago, we put 1% of our equity, our profit, our time, into a 501(c)(3) foundation. (It was easy at the time because we had no equity, profit, or time.) Now we’ve given away almost a billion dollars. We also have given over $300 million in reskilling training, and $150 million for San Francisco and Oakland public schools. How many of you have already adopted a public school in your neighborhood? Raise your hands. Oh, that’s not enough. Not enough.”
How to Get AI Systems Right
We believe that AI systems are going to unlock potential for humanity at levels that we today can’t even comprehend. How does that happen? One: we’ve got to integrate it with the systems and tools that people use. Two: We’ve got to be able to create new experiences for people to do more. And three: It’s all got to be trust-based, and we’ve got to get that right.
Brad Lightcap, COO, Open AI, Dreamforce Main Keynote
Crossing the Agentic Divide to Get to the Agentic Enterprise
In his main keynote, Benioff focused on the agentic divide – the state where people use AI at home, but enterprises still struggle with adoption. To become truly agentic enterprises, he said, “You have got to get your data right. You have got to get to more integrated solutions. You have got to get the priorities right. You have to get the governance right.” He mentioned a recent MIT study that showed that generative AI pilot projects tend to fail. “We all saw that just making our own models or rolling it ourselves, or DIYing it, isn’t going to do it. We need to be doing our work at Salesforce for you, and we need to all be on this journey together to get to this Better Place. That in our vision, is the Agentic Enterprise.”
Humans and agents have to drive customer success together, he said, “so that we can get the customer loyalty we want, to get the trust that we want, to get the ability to have a leading organization possible with this technology. We call that the Agentic Enterprise.”
A Full Plate Approach
Before teeing up five stories of customers’ agentic transformation, Benioff introduced Agentforce 360, the fourth edition of Agentforce, and now the platform that powers everything Salesforce does. It connects employees, operations, customers, and agents, all powered by trusted enterprise data (Data 360, there at the center of the “plate” on the slide). The key is context. “You don’t have your data, then you don’t have your context, you need that deep data integration,” said Benioff. The interface for the platform is Slack — the surface through which users can access an entire business’s intelligence, data, and processes in natural language in the flow of work. “We do 11 trillion emails a year in Salesforce, but each of those emails, it’s a one-way conversation,” continued Benioff. “What if they were all two-way conversations? That is a vision for what it would look like when I use Slack. Today, I’ve got dozens of agents that are helping me to make my Slack environment better, more efficient, renew my customers, sell more effectively. Slack has become an agentic OS. Pretty awesome.”
Customer Focus
In the second half of the Dreamforce Main Keynote, five customers shared their stories of agentic transformation and some advice for other organizations on their agentic journey.
Michael Dell’s Mentoring Advice for Becoming an Agentic Enterprise
“It’s really important to understand what the major processes are inside the company. It’s tempting to sort of say, ‘Oh, let’s go do an AI project. Let’s go do an agentic project.’ We like to start with the things that really move the needle, and there’s so much opportunity here. Start with the big things. We go through this process of simplifying the process, standardizing it, then reimagining it, and then applying the technology. And that’s what we’ve done in supply chain. Ultimately to give more time back to those people that are doing things that are super valuable to us as a company.” — Michael Dell, Chairman and CEO, Dell Technologies
PepsiCo’s Plan to Be Agentic AI-First by the End of 2026
Marc Benioff: Athina, what’s your vision for the future?
Athina Kanioura, PepsiCo Chief Strategy and Transformation Officer (after offering Doritos to a few people in the audience): We want every employee to do what is possible and reach their full potential. That is why we have been working with you — this whole gamut and spectrum of Salesforce Marketing Cloud, Sales, Service, Field. And of course, as you know very well, through your newest acquisition, connect the system through Slack and maybe even Supply Chain.
Benioff: It’s Pepsi being a whole agentic enterprise!
Kanioura: We are the first company that will be agentic AI-first, by the end of 2026, in every part of the business, connecting all operations, connecting all our processes, the way we think of the business and strategize the business, the way we do innovation, commercialization, execution, and making sure that every employee in the company has a sales and growth mindset.
Olive the AI Sous Chef
This agent went live on the Williams-Sonoma website this weekend after taking only 30 days to build. It will serve up (!) personalized recipes and tutorials based on products a particular customer has just purchased.
Boxes on the Belt
“FedEx owns one of the richest logistics intelligence assets on the planet Earth. We have networks that span over 220 countries and territories around the world, which is virtually all of them. We connect 99% of the world’s GDP, moving more than $2 trillion worth of critical commerce around the world, connecting millions of shippers with hundreds of millions of consumers. So we’re sitting on a very, very rich data set, two petabytes of data, 100 billion transactions across various applications daily. So we had to have a partner with scale to help us with these challenges. [Salesforce is] that perfect partner, and what you really do, what it boils down to is, every day your tools allow our salespeople to convert more opportunities into closed business, what we call ‘boxes on the belt,’ in our operations. You make us more productive as an enterprise and much more conversion in our salesforce.” — Richard Smith, COO of International & CEO of Airline, FedEx
Gemma the Personal Shopper Agent
When customers shop online they can miss the personal attention of being in a store. Gemma (powered by Agentforce Commerce) has access to all of a customer’s information and can help them choose a piece of jewelry through a simple conversational interface. Gemma’s voice capabilities, seamlessly integrated with customer context and data, mean that shoppers can also call with questions and requests.
Spending on AI Is Increasing
- 82% of companies are increasing their spending on AI.
- 86% of companies report that humans and AI are working together to serve customers.
- AI agents will be largely autonomous and are expected to resolve 60% of customer issues by 2029 – nearly double today’s rate.
- 38% of companies are replacing traditional Interactive Voice Response systems with AI triage agents
- 83% of organizations see value in a unified platform combining CRM, AI agents, and analytics.
— Heard at 2030 Contact Centers: Analyst Insight on Service’s Future
Marc Benioff Speaks with Journalists
After his keynote address, Salesforce Chair and CEO Marc Benioff spoke to media about the rapid pace of AI innovation. He was joined on stage by PepsiCo, Williams-Sonoma, SmartSheet, Accenture, and Pandora.
Benioff began by calling the event “extraordinary,” noting it is San Francisco’s largest conference and now the number one AI conference, drawing twice as many attendees as the next.
His main theme was the pace of innovation, especially the rapid development of Agentforce over the previous year. “A year ago, Agentforce was a product,” he said. “Now it’s a platform.”
“Our job is to get those customers into adoption mode by showing them customers that are frontrunners.”
But that rapid evolution presents a challenge: “Today in the tech industry, the rate of technology acceleration, innovation far exceeds the rate of technology adoption,” Benioff said. To inspire more customers to begin their agentic journey, he prioritizes showcasing success stories from leaders like Williams-Sonoma and PepsiCo. “Our job is to get those customers into adoption mode by showing them customers that are frontrunners,” he said. “They are making it happen. Their stories are so critical and compelling. Each one is a light on customer adoption.”
“The reason enterprise AI is hard is because it’s not what you experience everyday summarizing your emails, creating new PowerPoints,” said Julie Sweet, CEO of Accenture. “It’s about actually rewiring the way that you do work, your processes, and understanding where you get value.”
Athina Kanioura, EVP, Chief Strategy and Transformation Officer at PepsiCo, demonstrated the ROI that she’s already seeing with Agentforce 360: “We generated twenty-five to thirty percent efficiency. We have already rolled out Agentforce in more than 1.5 million stores globally. Our target is 5 million stores by the end of 2026.”
Behind the Scenes
And the Golden Hoodie Goes To …
At the start of an employee town hall yesterday, Salesforce Chair and CEO Marc Benioff shared a video of Salesforce partnerships principal Brooke Eby who was diagnosed with ALS at 33 years old. (Follow her incredible, wrenching, and somehow uplifting story on Instagram.)
The Salesforce Golden Hoodie recognizes one person each year who is doing well by doing good. (Candidates don’t have to be Salesforce staffers, and often are not: Trailblazers can be relatively new to the ecosystem, seasoned community change-makers, or anything in between.) The Golden Hoodie is a gift of gratitude for Trailblazers who are beacons of inspiration and motivation.
Salesforce Announcements and Insights
New Partnerships
Salesforce announced several new partnerships this morning, including:
- An expansion of its partnership with Anthropic to bring enterprise-grade AI to regulated industries. Anthropic’s Claude is a foundational model for Salesforce’s Agentforce 360 Platform. Now Claude can be used as a preferred AI model for industries like financial services, healthcare, cybersecurity, and life sciences, keeping sensitive data and workloads secure within Salesforce’s trusted environment.
- An expansion of its partnership with OpenAI. Now companies can access Salesforce’s Agentforce 360 platform directly in ChatGPT, allowing users to query sales records, review customer conversations, or build Tableau visualizations, simply by typing in a query. They can also use OpenAI’s latest frontier models, including GPT-5, to build AI agents and prompts within the Salesforce Platform. Agentforce Commerce will also now integrate with the Agentic Commerce Protocol, the standard that powers Instant Checkout in ChatGPT, giving merchants a new way to reach hundreds of millions of potential customers; and the ChatGPT app for Slack now brings ChatGPT directly into Slack.
- To meet and scale the demand for 24/7 personalized support without compromising quality, Williams-Sonoma, Inc. is deploying Agentforce 360 Platform, which seamlessly integrates AI agents with human experts, across its brand websites. In addition, the company is using Data 360 (formerly Data Cloud), Salesforce’s hyperscale data engine, to unify and harmonize data across its portfolios and customer touchpoints. This gives AI agents the complete, real-time customer and product information they need to deliver accurate, personalized responses without human intervention.
October 13, 2025
The Dreamforce campus is almost complete
It’s Day 0, less than 24 hours before the Dreamforce opening keynote, and Howard Street in San Francisco is humming. Attendees are climbing out of rideshares and checking into their hotels, crews are putting the finishing touches on Dreampark, and thousands of Salesforce employees are being ushered into Moscone for a town hall.
Rain is coming this afternoon, courtesy of Tropical Cyclone Priscilla, but tomorrow might be fairly clear. Still, slot an umbrella into your backpack in case it starts sprinkling while you’re waiting in line at the Blue Shield of California Theater at Yerba Buena Center for the Arts. (Which you might be: Lines for the most popular sessions can be long, so get to those early.)
The Dreamforce campus is about 2 million square feet this year, and the event will feature nearly 2,000 sessions, from workshops and certifications to conversations with luminaries from Hollywood to Silicon Valley. A key theme for 2025 is how companies can build the Agentic Enterprise. Because over the next several years, every company in every industry will become an Agentic Enterprise — a fundamental shift that is not simply about automating existing processes. It’s about creating entirely new capabilities, revenue streams, and ways of working.
Behind the Scenes
Godzilla Sighting at 00:27
Marc Benioff’s behind-the-scenes clip posted on X earlier today.
DIGITal Augmentation
Calling out all #nailforce members, post your manis here.
Salesforce in the Wild
Salesforce CMO Ariel Kelman Previews Dreamforce 2025 on the Scratch podcast
“We put a little preview out of bringing vibe coding to the Salesforce developer ecosystem. We think it’s pretty interesting. The fact that we have this context layer of metadata that describes your customers and describes your business process really lends itself to asking an LLM to write code for you. Because it understands we have the metadata database to let people understand everything about your configuration. And so we think this is going to be really exciting for our developer community, too.”
More Announcements and Insights
Salesforce Is Investing $15B in World’s AI Capital
Salesforce investing $15 billion in San Francisco over the next five years. The investment will support a new AI Incubator Hub on the Salesforce San Francisco campus, grow the AI ecosystem by investing in workforce development and training, and help companies transform into Agentic Enterprises.
“This $15 billion investment reflects our deep commitment to our hometown — advancing AI innovation, creating jobs, and helping companies and our communities thrive in this incredible new era.” — Marc Benioff, Chair and CEO of Salesforce
The All-New Slackbot
Agentforce 360 will enable every business to become an agentic enterprise, and Slack sits at the center of this transformation as an agentic operating system. Today the company is releasing two major upgrades: An all-new Slackbot that acts as a personal AI companion — able to reason through complex, conversational tasks — and enterprise search, which uses natural language questions to retrieve company knowledge and turn it into action.
As the conversational interface for Salesforce, Slack can turn every dashboard, report, and customer record into the center of a conversation you can have with your team and agents. The new Slack experience delivers an entirely new way of working — faster, simpler, more connected, and agent-based.
Why CIOs Must Architect for the Agentic Enterprise
The dynamic, non-deterministic nature of AI agents will require a fundamentally new IT architecture, one that folds four new layers into the traditional seven. This architectural transformation can happen in phases, but it isn’t just a technical upgrade; it’s a strategic journey that helps enterprises truly harness the power of autonomous agents.
What’s Happening Tomorrow
Live blog coverage tomorrow will kick off with a recap of the highlights of the main keynote featuring Salesforce Chair and CEO Marc Benioff and leaders from OpenAI, Accenture, Williams-Sonoma, and more. (It bears repeating: Get there early to be sure of a seat.) Activate Trusted Data Everywhere will explore how to overcome the fragmented data landscape that holds businesses back, and the session on voice will show how to bring AI-powered voice agents to every channel — from phone to web to mobile — to deliver faster, more personalized, and more consistent customer experiences. The team will also report back from sessions on future-proofing education and building trusted, enterprise-grade AI infrastructure. We’ll swing by the hackathon, too.
Found in the Wild
A big deep breath from Tristan Lombard on LinkedIn. Your anxiety before a big event may manifest like a “bag of over-eager squirrels,” but don’t forget to bring joy, curiosity, and bright eyes because “you are going to have a good time. No, better. You will have an amazing time.”
Salesforce Announcements and Insights
Agentforce 360 Announcement
Today Salesforce announced the general availability of Agentforce 360, which brings together the four ingredients of the Agentic Enterprise:
- Agentforce 360 Platform: The foundation for enterprise-grade AI agents. It now features a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities.
- Data 360: The trusted, unified data layer that gives every agent context. Thanks to innovations like Intelligent Context and Tableau Semantics, companies can turn unstructured data and analytics into rich context and understanding for AI.
- Customer 360 Apps: The business logic and institutional memory of every enterprise — capturing how it sells, serves, markets, and operates — is now brought to life through AI agents that deeply understand every customer and process.
- Slack: The conversational interface for humans and agents to work together, connecting knowledge, actions, and data in real time.
The Agentic Enterprise represents a new model for work — where AI elevates people rather than replacing them. In an Agentic Enterprise, every team operates with 24/7 intelligence: sales leads are never missed, service never sleeps, and every employee has an AI partner that helps them move faster and make smarter decisions.
New Contributions to Healthcare and Education from Salesforce and Marc and Lynne Benioff
- Marc and Lynne Benioff will gift $100 million to UCSF Benioff Children’s Hospitals
- Salesforce will gift an additional $39 million:
- $13 million to public schools
- $17 million to nonprofits at the forefront of AI readiness
- Up to $9 million to UCSF Benioff Children’s Hospitals, to be raised through a pop-a-shot basketball challenge featuring Golden State Warriors player Festus Ezeli at Dreamforce. For every basket scored, Salesforce will donate $5 to the Golden State Community Foundation and UCSF Benioff Children’s Hospitals.
“As a fourth-generation San Franciscan, I’ve always believed in our responsibility to invest deeply in our local community. The San Francisco Bay Area is the AI capital of the world. With that leadership comes a responsibility not only to innovate, but to secure the future of our community – ensuring that every child has access to world-class healthcare, safe and welcoming public parks and spaces, and a great education to flourish in the AI era.”
— Marc Benioff, Chair, CEO and Cofounder of Salesforce
How Much Free Will Should Your AI Agents Have?
It’s a tricky balance: Unchecked autonomy can result in AI agents that deliver brand-damaging results, but too-tight fetters reduce potentially powerful agents to glorified chatbots. This is the core paradox shaping the future of AI, and companies on the path to becoming agentic enterprises have learned that an effective AI deployment requires hybrid reasoning to strike that balance. They will have to deliberately calibrate agent autonomy to provide true value while maintaining the guardrails that protect what matters most.
October 9, 2025
Get ready for Dreamforce 2025
From coverage of Marc Benioff’s keynote to customer interviews to exclusive behind-the-scenes moments, the Dreamforce Live Blog will deliver curated reporting on what promises to be the world’s most epic AI conference. Starting Monday and throughout the week, the Salesforce news team will be updating this page with the latest insights and surprises.
- Onsite attendees: Check in here for recaps of sessions you may have missed.
- Remote followers: Join us to get a sense of what it’s like on the ground.
One of the Salesforce news team’s first stops is Agentforce City, a massive installation modeled on the American Main Street that will showcase how top brands are progressing on their Agentic Enterprise journey.
Over the next several years, every company in every industry will become an Agentic Enterprise, operating with boundless capacity, precision, and speed by pairing human expertise with AI-powered agents. This fundamental shift isn’t about simply automating existing processes. It’s about creating entirely new capabilities, revenue streams, and ways of working.
For now, get up to speed with the latest news and these recent stories from the Salesforce news team.
Customers Transforming into Agentic Enterprises
How a Small Biotech Firm Is Using Agentic AI to Take on Industry Giants
AUM BioTech is using Agentforce, Salesforce’s platform for building and deploying AI agents, for lead generation, customer support, and sales development, enabling it to compete with larger industry players.
Meet Eva, Engine’s Agentic Concierge
Last year, Engine, a travel booking platform, launched its Engine Virtual Agent, or EVA, powered by Agentforce. Today, nearly half of its hotel booking cancellations are handled automatically by EVA, which uses natural language processing to understand each request, validates customers’ identities, and uses API integrations to contact the hotel and update the cancellation across all of Engine’s data sources.
EVA has enabled Engine to cut average customer handle time by 15% and improve the productivity of support reps by 10%, allowing them to spend more time on higher-value customer experiences.
How a Texas Boomtown Used AI to Reinvent City Government
The city of Kyle, Texas, paved the way for other municipalities when it implemented an AI-driven 311 system powered by Agentforce. With just a few taps, residents of this rapidly growing Austin suburb can report public safety hazards, broken streetlights, sanitation issues, graffiti, water leaks, and more. They can get an estimate for how long it will take to resolve an issue, track the status of their reports, and view a map showing where other issues have been reported.
Agentforce Takes Flight at Heathrow
This summer, Heathrow Airport, one of the world’s busiest airports, launched Hallie, a digital travel companion that travelers can access through WhatsApp. Powered by Agentforce, Hallie provides instant answers to common questions, helping travelers find their gate, a coffee shop, and even charging stations for their devices so they can get where they’re going on time, every time.
What It Means to Be an Agentic Enterprise
CEOs Are Ready to Get Started with Agents
New research from International Data Corporation (IDC), commissioned by Salesforce, finds that 99% of CEOs say they’re prepared to integrate digital labor into their business — and that most (65%) are looking to AI agents to transform their business model entirely.
From Coders to Crafters: The New Identity of Developers in the Agentic Enterprise
Developers are evolving into “AI artisans” who refine autonomous AI agents for specific business needs, shifting from writing code from scratch to a human-led process of building, iterating, observing, testing, evaluating, and optimizing agents.
In the Agentic Enterprise Era, How Much of Your Business Should Run on Its Own?
Successful organizations in the age of agentic AI will distinguish between tasks entrusted to AI for predictable, routine processes (the “autonomic core”) and those requiring human judgment for strategic decisions.
