Search Marketing

Advertise Online, Generate Leads, and Track Results

Salesforce for Google AdWords enables you to gain complete visibility and control over your search engine marketing campaigns—from keyword selection to closed deal.

sfdc / google
how it works

Connecting Salesforce to Your Online Campaigns

Whether you’re new to Google AdWords advertising or already have an account, you can get started quickly and easily with Salesforce for Google AdWords. From within Salesforce, you begin the process of setting up your AdWords account or integrating your existing account with Salesforce.


Lead Tracking – Search Marketing

Put your marketing dollars to work with keywords that deliver the best results. See exactly which leads were generated by your search engine marketing efforts.


Lead Tracking – Organic Search

Track the details of organic search leads from Google, Yahoo!, MSN, Ask.com, and other major search engines. Drill down to specific activity history for a complete view of keyword and search engine details.

Campaign Management

For every stage of your sales funnel, you can move beyond basic conversion tracking and get absolute visibility into your search marketing lead generation.


ROI Measurement

Measure the exact return on search engine marketing programs and tie revenue back to a specific campaign or keyword. Get complete visibility into what's working—and what's not— so you can make changes in real time and optimize search engine advertising programs for even greater success.


Reports and Dashboards

Leverage out-of-the-box reports and dashboards to track your Google AdWords campaign results and Web activity. Build or customize reports and dashboards to stay on top of search engine marketing performance. You can also use customized and packaged reports and dashboards to track sales and marketing data.

*Google and AdWords are trademarks of Google, Inc. and are registered in the US and other countries.