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What is Salesforce?

Salesforce is cloud-based CRM software (What is CRM?). It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale.

Salesforce brings together all your data, from any source. Unite your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information. With artificial intelligence integrated across all products, Salesforce helps everyone in your company work more productively and better deliver the personalised experiences customers love.

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What does Salesforce do?

It helps teams work better together. Your business may use a single Salesforce app, or a combination of many. By improving team communications, automating repetitive tasks, and surfacing more insights with the help of AI, our customers drive greater business success.

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Connect the dots between marketing and sales.

Bring all your customer data together in one place to inform campaign strategy, audiences, and content. Use generative AI to create personalised messages and send them to prospects right where they are most likely to engage with them. When customers click on your ad or website, an automated message is sent to sales, notifying the team of a new lead.

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Share more information to close more deals.

Sell faster with automation for every task and workflow. Get trusted predictive and generative AI built into your CRM. Automated prompts tell you when it’s time to move, then Sales GPT can craft your emails, generate customer summaries, and even take notes on sales calls.

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Reimagine service with trusted AI.

Scale support and boost productivity – from the contact center to the field– with all your data on a single, trusted platform. Automate routine tasks and business processes. Give everyone AI-driven insights and tools they need to deliver personalised experiences that grow customer love.

Watch service demo Learn about Service Cloud
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Let the data tell you where to focus.

Make it easy for everyone to make faster, smarter decisions with Tableau data visualisations, powered by AI. Easy-to-use dashboards make it simple for everyone to dig into the data and uncover and act on insights. And automated notifications alert team members when an atypical trend or new service issue is detected.

Learn about Tableau Analytics Cloud
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Salesforce Customer 360 unites your teams with a single view of customers.

Our complete product suite includes apps for every step of the customer journey, from lead to loyalty. And everything works together seamlessly on a single platform. Whatever size your business, whatever your industry, there’s a solution tailored to you.

See all Salesforce products Find your solution

Over 150,000 companies, both big and small, are growing their business with Salesforce.

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Salesforce is also your go-to source for business insights.

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Salesforce is a platform for change.

From the start, Salesforce has been on a mission to help businesses succeed, and to use business success to drive positive change for people and our planet.

See the Salesforce story

Discover our latest demos, insights, and reports.

Learn more about Salesforce CRM.

Get guided learning on all things related to Salesforce through Trailhead, Salesforce’s free online learning platform.

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See Salesforce in action.

Watch our demos to see how Salesforce connects your teams so you can drive business success and wow customers.

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Try Salesforce for free.

No credit card required, no software to install. Get preconfigured reports, dashboards, and guided content.

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