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Small Business Marketing.
Connect teams, create AI-powered campaigns, and personalise customer relationships with Marketing Cloud Growth Edition.
What can your small business do with marketing automation on the world's #1 AI CRM?
Reach more customers and grow loyal relationships with AI-powered marketing automation. With Data Cloud built-in and native integrations with sales, service, and commerce, you can automate full-funnel campaigns and journeys, personalising every step with data across all touch points. This is how small businesses can drive productivity and personalisation across the entire customer lifecycle, expanding reach, closing deals faster, and building lasting customer relationships for life.
Reach customers faster with trusted data and AI.
Reach customers faster with Einstein Copilot. With one generative AI prompt, you can draught a campaign brief, build the campaign, and write an email — all in only a few minutes. With humans in the loop the entire time, you can make edits and train the AI so its outputs are perfect.
Use generative AI to create segments for your email campaigns using natural language. With built-in Data Cloud, you can create segments based on marketing, sales, service, and commerce data — helping you reach the right customers and increase personalisation. Leverage the built-in Einstein Trust Layer to securely import your customer data, enriching the context for business-specific generative AI outputs.
Use Generative AI to draught email body copy, subject lines, and preheaders in minutes, allowing you to reach customers fast. Tell Einstein AI to shorten body copy and redraft -- or make edits yourself. Personalise emails by pulling in all your customer information -- both inside and outside your CRM. With marketers in the loop the entire time, you can train the AI so messages are always on point and meet brand standards.
Grow customer relationships with connected experiences
Engage your customers where they're most active by delivering automated, personalised journeys through email and SMS. With built-in Data Cloud, small businesses can harness data from across your organisation—including sales, service engagements, and commerce events—to trigger the next best actions. Personalise journeys based on replies to SMS messages using simple keywords like "yes" or "no." Automate notifications to your sales and service teams, enabling timely outreach.
With all your teams on one platform, it's easy to integrate sales touchpoints into the customer journey. Notify sales teams when a lead is highly engaged so they can close deals quickly, or alert them when it's time to reach out to customers for onboarding.
Capture new leads and build out your contact base using forms and landing pages. Save time with out-of-the-box templates and intuitive drag-and-drop builders that allow marketers to build ready-to-launch landing pages. Send new leads on automated journeys for additional nurturing.
Optimise your marketing performance.
Take the guesswork out of when to send emails, using predictive AI. Use Einstein AI to personalise send times, delivering your messages to customers when they're most likely to see them, based on previous data. Increase engagement with your messages by ensuring your emails are always at their top of the inbox.
Optimise your strategy with Marketing Analytics Reports. Understand how customers are interacting with forms, landing pages, emails, and SMS sends — so you can expand on efforts that work, and quickly identify what you need to improve. Get in-depth reporting on unsubscribes, bounces, and other key email metrics.
Extend the power of your small business marketing tools with these related products
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Sales Cloud
Max out efficiency with better automation, data, and intelligence.
Commerce Cloud
Grow revenue and savings at every step in your customer journey with AI-powered commerce experiences that wow.
Service Cloud
Personalise support across self-service, your contact centre, and the field with AI and real-time data on the #1 CRM.
Grow fast with Starter Suite.
Start fast and grow faster with ready-to-use tools built into the world’s #1 CRM. Find more leads, win more deals, and keep customers happy all in a single, easy-to-use app.
Marketing Cloud Account Engagement Pricing.
Find the right Account Engagement edition for your small business.
Growth
Drive revenue growth with marketing automation.
£
1,000*
GBP/month
up to 10,000 contacts billed annually
- Premier Success Plan
- Engagement History Visual Dashboards
- Campaign Insights and Reporting
Plus
Go further with marketing automation, analytics, and account-based marketing.
£
2,200*
GBP/month
up to 10,000 contacts billed annually
- Multichannel AI Journeys
- Advanced Dynamic Email Content
- Multi-touch, B2B, and ABM Analytics
Advanced
Drive innovation and growth with integrated marketing automation, account-based marketing, AI, and analytics.
£
3,520*
GBP/month
up to 10,000 contacts billed annually
- Dedicated IP Address
- Embedded AI-powered Capabilities
- Sandboxes and Business Units
Premium
Advanced features with predictive analytics and support.
£
2,000*
GBP/month
up to 75,000 contacts billed annually
- Premier Success Plan
- Increased Performance
- SLA Support
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
Get the most out of CRM and email marketing for small business with thousands of partner apps and experts.
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From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.
Hit the ground running with marketing tips, tricks, and best practices.
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Email marketing for small business FAQ
SMB marketing refers to marketing strategies and activities specifically tailored for small and medium-sized businesses (SMBs). It focuses on reaching and engaging with target audiences effectively, utilising digital marketing channels, content marketing, social media, and other marketing techniques. Salesforce offers marketing automation tools and CRM solutions that help SMBs reach their target audience, personalise marketing campaigns, and drive revenue growth.
Email marketing is a customer acquisiton and nurturing tactic that is use with the CRM leveraging data and as a form of outreach. CRM contacts are often used in email marketing and advertising campaigns to grow the small or medium business.
Email marketing uses CRM data and can be a key component to gain and nurture new customers, building loyalty. Small business can use content or promotional offers to get prospects to sign up for an email newsletter or contact by the business. At this point a subscriber is added into the CRM software for future marketing and outreach.
Email marketing can help your business by reaching a wide audience, nurturing customer relationships, driving conversions, and generating repeat business. It allows you to deliver personalised messages, share valuable content, and build brand loyalty. Salesforce offers email marketing tools and CRM solutions that enable businesses to automate email campaigns, segment their audience, track engagement, and drive targeted marketing efforts effectively.
Email marketing is important for small businesses as it provides a cost-effective way to reach and engage with customers. It allows for personalised communication, builds brand awareness, drives conversions, and fosters customer loyalty. By leveraging email marketing tools and CRM solutions like Salesforce, small businesses can optimise their email campaigns, deliver targeted messages, and achieve their marketing goals efficiently.
AI can be used for small business marketing to enhance personalisation, automate tasks, analyse customer data, and improve marketing effectiveness. AI-powered tools and algorithms can help identify trends, predict customer behaviour, optimise marketing campaigns, and drive better results. Leveraging AI capabilities offered by Salesforce CRM and marketing automation tools enables small businesses to leverage data-driven insights and execute targeted marketing strategies effectively.