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Small Business Marketing
Connect teams, create AI-powered campaigns and personalise customer relationships with Marketing Cloud
What can your small business do with marketing automation on the world's #1 AI CRM?
Reach more customers and grow loyal relationships with Agentforce Campaigns and AI-powered marketing automation. With Data Cloud built-in and native integrations with sales, service and commerce, you can automate full-funnel campaigns and journeys, personalising every step with data across all touch points. This is how small businesses can drive productivity and personalisation across the entire customer lifecycle, expanding reach, closing deals faster and building lasting customer relationships for life.
Reach customers faster with Agentforce
Reach customers faster with Agentforce Assistant. With one generative AI prompt, you can draught a campaign brief, build the campaign and write an email — all in only a few minutes. With humans in the loop the entire time, you can make edits and train the AI so its outputs are perfect.
Use generative AI to create segments for your email campaigns using natural language. With built-in Data Cloud, you can create segments based on marketing, sales, service and commerce data — helping you to reach the right customers and increase personalisation. Leverage the built-in Einstein Trust Layer to securely import your customer data, enriching the context for business-specific generative AI outputs.
Use Generative AI to draught email body copy, subject lines and preheaders in minutes, allowing you to reach customers fast. Tell Einstein AI to shorten body copy and redraft -- or make edits yourself. Personalise emails by pulling in all your customer information -- both inside and outside your CRM. With marketers in the loop the entire time, you can train the AI so messages are always on point and meet brand standards.
Grow customer relationships with connected experiences
Engage your customers where they're most active by delivering automated journeys with email and SMS. With built-in Data Cloud, you can harness data from across your organisation—including sales, service engagements and commerce events—to trigger the next best actions. Personalise journeys based on replies to SMS messages using simple keywords like "yes" or "no." Automate notifications to your sales and service teams, enabling timely outreach.
Personalise emails based on data from marketing, sales, service and commerce interactions. Create merge fields in emails that pull from data related to service cases, product purchased or marketing engagement. Use dynamic content to personalise emails with personalised images and text based on a customer's interactions with your company and known attributes. Create journey decision splits based on interactions with sales, service, product purchased and more
Turn one-way promotions into dynamic two-way conversations using a single SMS number. Connect customer interactions across commerce, sales and service teams or enable self-service transactions like appointment booking and offer redemptions with AI-powered Agentforce agents.
Optimise your marketing performance.
Optimise your strategy with campaign analytics. Understand how campaigns affect closed-won opportunities and tie marketing efforts back to ROI. Understand how customers are interacting with forms, landing pages, emails and SMS sends — so you can expand on efforts that work and quickly identify what you need to improve. Get in-depth reporting on unsubscribes, bounces and other key email metrics.
Capture new leads and build out your contact base using forms and landing pages. Understand which leads are most engaged for easy sales handoff and which leads need additional nurturing. Get started with out-of-the-box scoring models and easily customise to account for fit and intent. Or, use predictive AI engagement scoring to take the guess workout of who is most engaged.
Optimise journeys and campaigns through targeted experimentation. Test channels, messaging and personalisation variants so you can understand what outreach is most effective and improve upon your efforts.
Extend the power of your small business marketing tools with these related products
Marketing Cloud Account Engagement
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Sales Cloud
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Commerce Cloud
Grow revenue and savings at every step in your customer journey with AI-powered commerce experiences that wow.
Service Cloud
Personalise support across self-service, your contact centre and the field with AI and real-time data on the #1 CRM.
Marketing Edition Pricing
Grow your Business with Salesforce Marketing Cloud
Marketing Cloud Growth Edition
Grow your small business with marketing automation on the world's #1 AI CRM.
£
1200
GBP/Org/Month
(Billed annually)
- Agentforce Campaigns
- Multi-Channel Journeys
- Forms and Landing Pages
Marketing Cloud Advanced Edition
Scale high growth companies with marketing automation on the world's #1 AI CRM
£
2600
GBP/Org/Month
(Billed annually)
- Agentforce Campaigns and AI Scoring
- Path Experimentation
- Unified Conversational SMS
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
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Marketing Automation for Small Business FAQs
When it comes to chosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives.
Marketing Cloud Growth Edition is marketing automation for small businesses built on the world's #1 AI CRM. It is built on Data Cloud, creating visibility across marketing, sales, service and commerce teams, allowing everyone to work together in one place to close deals faster. Whether you are looking to save time by leveraging generative AI or create personalised, multi-channel journeys with email and SMS, we've got you covered.
Marketing automation software helps automate and streamline marketing processes and multi-functional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals and track the effectiveness of marketing effort
The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts
2) Aligning marketing, sales, service and commerce teams to close deals faster
3) Automating manual processes and saving teams time
The right marketing automation platform will:
1) Integrate directly into your CRM
2) Align marketing, sales, service and commerce around a single view of the customer
3) Automate manual processes and save teams time