News, tips, and insights from the global cloud leader

5 Ways Agentforce Can Elevate Your Marketing Strategy

Agentforce allows marketers to forge deeper relationships, from personalised conversations to proactive retention strategies. Here's how.

Illustration of a mascot representing Agentforce on a blue background with marketing elements and icons.

A woman holding a laptop stepping over a gap

Salesforce EMEA

People are now coming face to face with AI online at every other click.

Ivy Wright

Customer intimacy is all about discovering what matters most to each customer, and delivering that experience every time.

A woman holding a cup, while an agent is working at a laptop

Salesforce EMEA

Agentic AI is set to accelerate business automation by moving beyond prompts to proactive action. With 78% of businesses planning AI agent adoption — and some like Unilever already finding success with it…

Janet Coyle, CBE

Is London the world’s AI capital? With top talent, strong investment, and government backing, the city is leading the AI revolution. Here’s how London is shaping the future of AI.

A woman sitting on a solar panel, which is connected to a lamp. A man holding a flowerpot.

Salesforce EMEA

Eliot Whittington, Chief Systems Change Officer at Cambridge Institute for Sustainability Leadership, shares his insights on sustainability and business. 

Editors' Picks

1

Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Derek Franks
2

How Pets at Home Bucks the Trend of AI Inaction in Europe

Salesforce EMEA
3

LLMs and Copilots Alone Won’t Save You: Why You’re Doing Enterprise AI Wrong

Patrick Stokes

Featured Series

Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

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An illustration of a woman watering a series of growing trees: sales tips.

Paul Bookstaber

Don’t let shrinking budgets and reluctant buyers halt your sales momentum. Use the right sales tactics to keep moving forward — even in tough times.

A man popping out of a laptop finger pointing to a light bulb

Niraj Kapur

Don't leave success to chance. Learn how to wow your prospects with a personalised sales presentation.

A woman having an online shopping experiences on her mobile phone

Michelle Grant

By tightly integrating data across the entire shopping journey, retailers can build a customer experience that’s fun and profitable.

A robot and a human interacting with puzzle pieces

Salesforce EMEA

The majority of IT leaders say GenAI cannot integrate with their current tech stack. We spoke to AI investor and entrepreneur, Berkan Sesen, for advice.

A woman surrounded by multiple icons that stand for different channels

Salesforce EMEA

In this article, Philip Vyt, Founder of Shyft, explains how omnichannel strategies can truly connect businesses with their customers.

Illustration showing the best free ad ideas for SMBs

Kyle Place

We researched the top ad ideas for your startup and small business — here are the results.

Daniel Skyes

With data and AI, humans and agents can work together to make marketing more powerful and efficient. Here’s how.

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Featured Series

Service

Stay ahead of the game with the latest cutting-edge trends and expert tips, where innovation meets customer satisfaction.

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Alp Pekkocak

Using data and AI to help give your customers what they want, when they want it can increase loyalty – and your bottom line.

Four people, two women and two men, stand around a large smartphone displaying a chatbot interface with chat bubbles. This represents business leaders speaking about AI-powered agents.

John Arlidge

New AI Agents are replacing clunky copilots and chatbots, freeing up staff to be more creative.

The Latest

Agentforce

The Age of Agentic AI: Discover how AI is Evolving From a Reactive Tool to an Agent that Initiates Action

February 26, 2025
Salesforce EMEA
London: The capital city of AI?

February 18, 2025
Janet Coyle, CBE

Omnichannel

Omnichannel vs Multichannel Isn’t Important. It’s What You Do With It That Counts

February 6, 2025
Salesforce EMEA

Multichannel

5 Ways Agentforce Can Elevate Your Marketing Strategy

Doing AI well: Mind the gap between seamless and subpar

The Surprising Thing Your Customers Want — And They Might Not Even Realise It

The Age of Agentic AI: Discover how AI is Evolving From a Reactive Tool to an Agent that Initiates Action

London: The capital city of AI?

“Wicked Problems, No Simple Solutions” — The Challenge of Sustainability for European Businesses

Editors' Picks

Dynamic Email Content is What Customers Crave: Here’s How To Deliver

How Pets at Home Bucks the Trend of AI Inaction in Europe

LLMs and Copilots Alone Won’t Save You: Why You’re Doing Enterprise AI Wrong

Sales

20 Sales Tips from the Greatest Sellers We Know

How to Create Sales Presentations That Close Deals, According to an Expert

Our 2025 Retail Predictions: Unified Commerce and AI Agents Will Help Retailers Engage Shoppers

“GenAI integration doesn’t need to mean IT overhaul,” says AI entrepreneur Berken Sesen

Omnichannel vs Multichannel Isn’t Important. It’s What You Do With It That Counts

Top 10 Free Advertising Ideas for Small Businesses

8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before

Service

Combat Streaming Services Subscription Churn Like a Pro with Data and AI

AI-Powered Agents Won’t Take Your Job, They’ll Improve It

The Latest

Agentforce

The Age of Agentic AI: Discover how AI is Evolving From a Reactive Tool to an Agent that Initiates Action

London: The capital city of AI?

Omnichannel

Omnichannel vs Multichannel Isn’t Important. It’s What You Do With It That Counts

Multichannel

Data

The Surprising Thing Your Customers Want — And They Might Not Even Realise It

Business as a Platform for Change

“Wicked Problems, No Simple Solutions” — The Challenge of Sustainability for European Businesses

The 3 Types of Leadership Styles in Business – Which One Is Right for You?

Commerce

The Future of Commerce: Unified and Augmented by AI Agents

Our 2025 Retail Predictions: Unified Commerce and AI Agents Will Help Retailers Engage Shoppers

Editors' Picks

Sales

Service

The Latest

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