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#1 Agentic CRM
Your agents, your team, your data — working together so every customer interaction reflects your business at its best.
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See what’s possible when your agents and team work from the same trusted source of truth
Slack
People and agents, working as one.
Tableau
Answers, not just dashboards.
Agentforce
Agents that resolve work end-to-end.
Customer 360
One record, every customer, see it live.
Data 360
Every source, unified in real time.
Customers of every size, business, and industry succeed with Salesforce
Every business can be an Agentic Enterprise
Trusted AI agents serve customers 24/7, generate new pipeline, and handle routine work at scale, so your people can focus on judgment, relationships, and growth. Any business, any size, any industry.
34
%
increase in employee productivity
Source: 2026 Salesforce Success Metrics Global Highlights
30
%
reduction in call handling time
Source: Volkswagen customer story
33
%
increase in employee productivity
Source: 2025 Salesforce Success Metrics Global Highlights
16
x
faster delivery of agents
Source: Valoir independent analyst report
39
%
faster delivery of actionable analytics
Source: 2025 Salesforce Success Metrics Global Highlights
25
hrs
saved per rep, every week
Source: 2025 Salesforce Success Metrics Global Highlights
Salesforce
A single platform for the Agentic Enterprise
Everything your business runs on, your data, models, and workflows, are connected from the start with trust that is built-in, not bolted on. Transform your business with our step-by-step guide to becoming an Agentic Enterprise.
System of Context
Give every agent complete business context
Data 360 connects your systems, manages your data, and unifies customer context — creating trusted business context for every human and every AI agent.
System of Work
Ground agents with built-in rules, workflows, and data
Customer 360 knows how your business runs. Its proven business logic, workflows, and processes mean every action an agent takes is one your business already trusts.
System of Agency
Deploy trusted agents that act with purpose
Deploy an infinitely scalable workforce that reasons, acts, and improves processes across every corner of your business, 24/7. One that’s trained on your data. Built for your industry. And governed by your rules.
System of Insight
Turn data into decisions for every human and agent
Most platforms give agents access to data — Salesforce tells them what that data means. Tableau is where data becomes understanding that drives action. This understanding lets agents help humans act decisively.
System of Engagement
All your people and agents working together
Slack is where your people and agents come together as one team. Every conversation, every decision, every piece of context — in one place. So humans can focus on what only humans can do.
Launch faster with 16+ Agentforce solutions, built for your industry
Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernize faster, go to market sooner, and deliver value from day one.
Financial Services
Connect with customers proactively to deliver AI-powered, high-value experiences.
Healthcare & Life Sciences
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Construction & Real Estate
Streamline processes and achieve operational excellence to drive profitability and growth.
Education
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
Professional Services
Increase client trust, recruit and retain the right talent, and build a vibrant work culture.
Technology
Automate workflows, unify and integrate data, and thrive in a new era of tech, powered by trusted AI.
Manufacturing
Integrate all your data across a unified value chain to better serve customers and channel partners.
See why analysts agree Salesforce should be your Agentic AI partner
Become an Agentblazer
Learn essential AI and Agentforce skills required to shape the future of work for free.
We believe that business is the greatest platform for change
Grounded in trust, customer success, innovation, equality, and sustainability, we’re committed to doing well in business and doing good in the world — investing 1% of our equity, technology, and time to create lasting change. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
Find the insights, experts, and tools to fuel your AI success
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Frequently Asked Questions
Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered by agentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organize contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyze data to understand customer behavior and business performance
A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyzes data, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI — part of our Agentforce technology — is used to:
• Automate complex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalize every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Headless 360 platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.
Salesforce Starter helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.