Augmented Analytics
Take intelligent actions to fuel business growth with augmented analytics tools built directly into your CRM and Tableau. Use AI to automate summaries, personalize insights, and explore data with natural language.
Here's how augmented analytics tools can set your organization apart.
32
%
increase in business user productivity
26
%
decrease in time to analyze information
30
%
faster creation of custom predictive models
Source: 2024 Salesforce Success Metrics Analytics Highlights. Data is aggregated from 1,536 customers across 9 countries.
Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023
See how Salesforce and other providers stack up against each other ... and your needs.
Get the metrics and analytics you need to make the right decision at the right time.
Use your data to inform better business decisions and answer the questions that matter most to you. With augmented analytics tools built directly into your CRM or Tableau—and enhanced by AI—you can turn your data into insights you can act on.
Make faster business decisions with personalized and contextual insights.
Tableau Pulse
Start your day with Today’s Pulse: a summary of the most relevant insights across all the metrics that are relevant to you. Powered by AI in Tableau, these natural language summaries provide you with the at-a-glance insights you need to understand what’s happening and why.
See the metrics and insights that matter most to you and your work—curated into a personalized digest. Activate your team to focus on the same shared goals, without having to dig for information across several data sources, to make appropriate and timely decisions.
Understand the “why” behind your insights with follow-up questions—simply type your own or follow guided question suggestions from AI in Tableau. Get digestible answers from Tableau Pulse that pair plain, natural language insights with data visualizations.
Increase efficiency with a guided analytics experience powered by natural language.
Tableau Agent
Kickstart your analysis by leveraging suggested questions. Create and edit visualizations with natural language prompts.
Easily build calculations with an intuitive, natural language-driven interface and streamline the data preparation process. Simply ask questions in a conversational interface, review the proposed calculations, and accept them.
Use natural language to quickly set up dashboard actions and speed up repetitive tasks such as applying your organization's custom formatting.
Tune and anticipate business needs with real-time analytics.
CRM Analytics
Use intelligent predictions and recommendations to enhance forecasting, address pipeline gaps, and focus on revenue-generating activities in the flow of work.
Get valuable insights with out-of-the-box intelligent analytics experiences, built directly into Salesforce Sales, Service, and Marketing Cloud, including pre-built visualizations and ready-to-go AI.
Build your processes with drag-and-drop simplicity. Automate complex business processes. Manage and maintain data sources and more.
Complete your augmented analytics solution with products from across the Customer 360.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Salesforce AI
Create customizable, predictive, and generative AI experiences to safely fit all your business needs.
AI in Tableau
Propel your data culture forward with generative AI capabilities inside Tableau.
Data Cloud
Unify your customer data and take action on insights in real time, enhanced with AI and automation.
We're genuinely captivated by Tableau Pulse’s potential. It delivers straightforward and digestible insights for business users in their flow of work, enabling faster and more informed decision making. And, the integration of generative AI adds a layer of context that enhances the understanding of shared metrics.
Adam MicoPrincipal, Data Visualization Enablement and Fluency, Moderna, Records
Get the most out of augmented analytics with thousands of partner apps and experts.
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with augmented analytics tips, tricks, and best practices.
Take the next step with the world’s leading analytics platform.
Start your Tableau trial.
Try Tableau for free—a fully-hosted enterprise solution for deep data exploration.
Start your CRM Analytics trial.
Try CRM Analytics for free to get actionable insights within your existing Salesforce workflows.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Augmented analytics FAQ
Augmented analytics is a class of analytics powered by artificial intelligence (AI) and machine learning (ML) that expands a human’s ability to interact with data at a contextual level. Augmented analytics consists of tools and software that bring analytical capabilities—whether recommendations, insights, or guidance on a query—to more people.
Business users and executives get incredible value from augmented analytics software because it helps them get value from their data quickly without the need for deep, technical skills or expertise working with data. Augmented analytics helps everyone, not just data scientists and analysts, more easily find relevant data, ask the best questions, and quickly uncover insights in the context of their business.
Continue your learning with this in-depth look at augmented analytics and resources.