Dreamforce 2021 was filled to the brim with insights from industry experts, Trailblazer stories, product demos, inspiring keynotes, and entertainment.
We enjoyed bringing this event to life and streaming it to screens around the world. But the fun doesn’t have to end. The sessions from Dreamforce 2021 are now available to watch on demand through Salesforce+.
You can search for episodes by role, industry, and topic, so it’s easy to find the insights that are most relevant to you. Here are some of the event’s top moments that we think everyone should see:
Marc Benioff makes the case for becoming a Trusted Enterprise
One of Dreamforce’s can’t-miss sessions is the keynote address from Salesforce Founder and CEO Marc Benioff.
Now more than ever, customers want to engage with businesses that are trustworthy, responsible, and good corporate citizens. Today’s businesses need to look beyond profit and think more about impact, Benioff says.
He devoted his keynote to how businesses can meet these expectations and help the world address major crises like trust, inequality, workforce shifts, and sustainability. The Trailblazer community is key to finding solutions — so much so that Benioff referred to them as ‘Trustblazers’.
How can businesses be the greatest platform for change? Learn more about the Trusted Enterprise from Marc Benioff here.
Salesforce leaders shed light on the future of work in Asia Pacific
During the Dreamforce Asia Pacific Takeover, top Salesforce leaders from the region gathered for a panel discussion. The group discussed the evolution of customer experience, how businesses in the region have adapted to the changes of the past two years, and the digital transformation imperative.
“ASEAN has always been a growth region that is powered by the millions of local and international businesses we have here. COVID has impacted all of them in different ways, and each one continues to find different ways to emerge stronger after the pandemic. One thing is for certain, though: every company is facing a digital imperative. Our customers have realised they’re going to need digital transformation if they’re going to survive,” said Sujith Abraham, SVP and ASEAN GM.
Although panelists joined from a variety of locations and spoke to local experiences, common themes emerged. They shared how businesses across the region accelerated their digital transformation agenda in order to keep customers and employees connected through work-from-home orders and lockdowns. Now that some countries are nearing vaccination milestones, the panel also shared how this transformation can continue to evolve for a work-from-anywhere world.
As we look ahead to ‘The Great Reopening’ of businesses post-COVID, Abraham suggested that businesses in the region should see the lead up to reopening as an opportunity. He suggested businesses put in place strategies that support employee wellbeing and forge stronger connections between teams. All while supporting customers and exceeding their expectations.
“For us, doing good is part of being a good business. And if you look at the research, it’s shown that strong corporate social responsibility practices not only improve business performance, but increase commitment, affinity and engagement of your employees. This in turn enhances job performance, increases productivity, and lowers attrition. And value creates value,” Abraham said.
“That said, organisations need to find ways to maintain or reestablish their culture so their workforce has the ability to weather the disconnection that might come from working remotely.”
The Asia Pacific Trailblazer community also came together for a virtual game show hosted by Leandro Perez, VP Asia Pacific Marketing. More than 100 Trailblazers from across the region shared their strategies for scoring Trailhead badges and celebrated their years of dedication to gaining new skills. Fun fact: Some participants have been part of the Trailblazer community for more than 10 years!
Watch the Asia Pacific takeover here.
ASEAN Trailblazers gave an inside look into their success
The travel industry faced some of the most challenging disruptions over the past 18 months. Through it all, Singapore Airlines focused on how they could pivot to meet those challenges and keep innovating.
Cecily Ng, AVP and GM, Salesforce Singapore, spoke with George Wang, SVP Information Technology, Singapore Airlines, about how the airline adapted to address customer expectations. Digital initiatives played a key role, allowing the company to implement contactless travel solutions to keep customers and employees safe during every stage of travel. Wang also shared how Singapore Airlines continues to innovate with its revamped member rewards platform and duty-free shopping experiences. You can view the full Singapore Airlines interview here.
Retail was another industry that has undergone major changes in order to stay connected to customers. Tim Halaska, Regional General Manager, Digital Strategy, Toys“R”Us Asia, shared the experience of creating a digital strategy to better focus on its ecommerce platforms.
Halaska shared that by bringing all sites onto the Salesforce platform, Toys“R”Us has been able to quickly scale up smaller markets online while having a consistent experience across locations. This has lowered barriers to entry and made integrating partners easier.
Watch more Trailblazer stories over at Salesforce+.
The public sector stepped into the spotlight
For those working in the public sector, there are sessions available on-demand that reveal how governments and other public institutions can use technology and innovation to build strong and thriving communities.
Using a digital-first approach, public sector organisations are realising new levels of success faster than ever. The session “Public Sector Success: Building Trust Through Transformation” reveals new public sector specific solutions being built. Public sector leaders from across the globe also made appearances at Dreamforce to share insights and expertise.
This past year, all levels of government were challenged to meet evolving mission needs. The session “How Governments Are Building Thriving Communities Globally” dives deep into stories from public sector Trailblazers worldwide, including from the Asia Pacific. Tune in to learn best practices on how to adapt fast, respond, and serve.
You can watch the full Asia Pacific Takeover and more Dreamforce highlights on demand at Salesforce+. Click here to learn more.
