We are entering a new era of marketing, led by AI and data. Here’s how you can prepare and succeed this year.
author name
Ariel Kelman
author title President and CMO, Salesforce
My Background
Ariel Kelman is President and CMO at Salesforce, where he oversees worldwide marketing efforts. In this role, Ariel is responsible for building the Salesforce brand and creating customer demand around the globe. Prior to rejoining Salesforce in 2023, Ariel served as the CMO at Oracle and AWS. He previously worked at Salesforce from 2005 to 2011 and held a number of roles, including Vice President of Product Marketing for Platform. Ariel holds a B.A. in economics from the University of California, Berkeley.
