Chris Jordan
Chris Jordan or ‘Jordy’ as he is otherwise known, heads up the Commerce and Marketing Cloud team across ASEAN. His role consists of consulting with key strategic customers around the use of data and technology, specifically in the context of commerce solutions and digital marketing. Chris has been with Salesforce for six years and sees a huge opportunity for customers to; understand more about their consumers through the use of known and unknown data, activate against that data, and deliver growth. With a passion for strategy, all things data, commerce and advertising, Chris is perfectly placed to drive digital transformation and best practice in the new world of AdTech and MarTech convergence. A 10-year stint across the BBDO Advertising Agency Network in New York, London, and Sydney, most recently as Group Account Director has given Chris a great understanding of both the business and marketing strategy of a diverse collection of global businesses and access and influence with key executives in the Marketing and IT space. Chris holds a Degree in Marketing and Management from the University of Newcastle and several industry accolades.
With the proliferation of data sources, how do marketers know where to focus? Chris Jordan suggests measuring what you want to improve.
Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple.
Consumers demand personalised brand experiences, but also have data privacy concerns. Here’s how marketers can use empathetic marketing to build trust.
In customer experience, speed and timing is everything. And to ensure a seamless experience across all channels, contextual information is key. Let’s take a look at customer expectations alongside real-time or right-time...