Dan Scodellaro
Dan Scodellaro is Product Marketing Lead, Digital 360 ASEAN. Dan’s career is defined by working with countless different brands, agencies, and publishers on how they can make the most out of their data. Australian-born but Singapore-raised, he’s passionate about how marketers in the Asia-Pacific (APAC) can leverage the latest technology to better engage with their customers and drive growth for their businesses. Prior to leading Salesforce’s Digital 360 Product Marketing efforts in Asia, Dan was one of the first members of Datorama’s APAC team, where he built their Solution Engineering practice in the region.
Many businesses do the bare minimum in terms of marketing personalisation. Here’s why they need to continuously improve beyond the basics.