For people uncomfortable in the spotlight, the key is to spin value. Self-promotion may never feel easy, but if your work has a positive impact, speak up.
author name
Eric Bensley
My Background
Eric Bensley currently leads product marketing for all solutions targeted at small and medium-sized businesses (SMB) at Salesforce. He loves taking complex ideas and making them both simple & sticky. Through his career, he has had the pleasure of working on incredible products and market launches: GoToMeeting, HDFaces, Customer Success Platform, Salesforce1, SalesforceIQ, Salesforce Essentials. Day to day, his work consists of positioning, messaging, packaging, competitive differentiation, sales enablement and campaigns that get technology products in the hands of people who need them. Eric is a proud husband and dad who takes the art of dad jokes far too seriously. You can find him on the basketball court or hiking in the mountains in his free time.
