Practical tips to enhance your Analytics 360 instance for collecting clean and accurate data, optimise integration with Marketing Cloud, and give customers what they need.
author name
Feras Alhlou
My Background
Feras is the Chief Technology Officer for Cardinal Path, the world's largest reseller and services provider of Google Analytics 360. He helps brands and public sector organisations deliver data-driven marketing value. A recognised thought leader on the Google Marketing tech stack, he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.
