AI agents are disrupting traditional business models. What does that mean for ASEAN organisations and how can they use it to innovate and grow? Here's everything you need to know.
author name
Gavin Barfield
author title Vice President & Chief Technology Officer, Solutions, Salesforce ASEAN
My Background
As Vice President and CTO, Solutions, for Salesforce ASEAN, Gavin Barfield leads a team of Salesforce engineers across the region to develop and drive integrated technology solutions for Salesforce customers. Gavin works closely with customers in ASEAN on their digital transformations, bringing together the full value of the Salesforce platform to drive positive business outcomes.
My Expertise
A seasoned IT veteran with over 20 years of experience, Gavin has a deep technology background in areas like IT infrastructure, enterprise architecture, cybersecurity, and program management for a variety of industries. Prior to joining Salesforce, he has held C-level positions managing IT and transformation for some of Southeast Asia’s largest companies, such as Ayala Corporation and Meralco. Gavin also brings many years of experience in management consulting into his work for customers. Gavin has a passion for emerging technologies and regularly speaks at international conferences and other forums on the future of disruptive technologies and how they affect people and work.
