author name
Jen Gustavson
author title Writer, Salesblazer
My Background
Jen Gustavson is a writer from Salt Lake City, now living in Brooklyn, New York. Her 15-year writing career spans print journalism, consumer brand work, B2B content strategy, marketing and creative agency leadership, and beyond.
There’s no one way to close a deal, but these tips will help you create a winning game plan.
Lead with empathy, build trust with your team, and learn to cultivate your sales reps to keep them engaged and selling. This is what effective sales coaching looks like now.