A marketing strategy is a brand's overall approach to spreading the word about its products or services. It consists of several essential components.
Ready to launch a business, start a side hustle to earn more, or seek inspiration? This guide will help you get started with these 31 small business ideas.
APAC: Social media marketing builds connections with your audience by creating content to promote your products or services and turn consumers into loyal customers.
Discover how to do keyword research with SEO tools like Semrush and Ahrefs. This guide provides practical examples and tips to help you get started.
Why do businesses go through digital transformations? Simple, because change is constant. Companies must continue to evolve if they want to stay relevant. Not only does innovation matter externally, but transforming internally is just as critical. Digital transformation applies to every business size, whether that's machine learning, artificial intelligence or automation, modern technological innovations create new opportunities and introduce better, more efficient ways to do business. Learn more about Digital Transformation from Salesforce.
Demystify Live Chat on Salesforce with our comprehensive guide. Discover how this real-time communication tool enhances customer engagement, streamlines support, and accelerates sales. Uncover the key features and benefits of Live Chat to revolutionise your Salesforce experience.
Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.
Optimising your sales process streamlines lead qualification, resource allocation and enables your sales teams to close deals more efficiently, achieve higher conversion rates, and maximise revenue. Learn more with Salesforce Asia.
New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
