
Salesforce
Salesforce is the #1 AI CRM, bringing companies and customers together in the digital age. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it’s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.
We teach our readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organizational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.
When we're not typing away at our keyboard, we're likely exploring new places, indulging in our hobbies, or geeking out over the latest tech innovations. We’re also passionate about giving back, dedicating our time and resources to volunteer opportunities in our region for positive change.

What is data-driven marketing, and what can it do for your business? Read our guide to using data to lower costs and wow your customers.
With a combination of metrics, customer feedback and data, business leaders can improve customer experience and boost productivity.
Marketers know it’s important to reach customers in “real time.” But what does “real time” really mean when it comes to marketing?
Customer service can be a revenue generator rather than a business cost. Investing in technology to drive service efficiency can help maximise ROI.
With the right approach, even the most sceptical sales team can be won over by artificial intelligence (AI).
In today’s economy, sales leaders need to maximise efficiency and cut costs. Achieving success now will need teams to sell smarter, not harder.
Tools that free up agents to keep customers satisfied can have a direct impact on contact centre revenue.
How to ensure your IT investment pays off? Follow these six steps to gain the most value and return on that investment.
Salesforce has always been committed to workforce development programmes focused on training, reskilling, and helping people get hired for the jobs of the future. Read more on its collaboration with The Institute of Technical Education (ITE) in Singapore.