Digital technologies such as CRM for financial services are key to creating personalised experiences in banking and insurance.
author name
Sonny Santos
My Background
Sonny Santos is a Distinguished Solution Engineer. He is the industry lead solution engineer for financial services in the ASEAN region. Sonny has been with Salesforce for eight and a half years. He focuses on helping banks and insurance companies find business solutions to support their objectives. He helps banks, insurers, and fintechs to digitise their operations for multichannel, high-touch interactions with their customers. Before Salesforce, Sonny spent over 20 years involved in all things customer relationship management. These include project management, product development, and pre-sales.
