Marketing 5 Ways Sansiri Creates a Cohesive Customer Journey Nichola Palmer November 29, 2021 Thailand-based property developer Sansiri is using digital marketing transformation to create a cohesive customer journey. Customer Experience Customer Journeys Marketing Personalization Customer Experience 4 Disciplines to Put Organisations on the Path to Customer Centricity Pierce Quek November 23, 2021 Not all digital transformation projects deliver their targeted outcomes. Here’s what you can do to ensure your project transforms customer experiences. Digital Transformation Trailblazer Story Customer Relationships Service Cloud Case Swarming With Slack: How Salesforce Support Delivers Better, Faster Case Resolution Jim Roth November 17, 2021 Case swarming helps service teams scale collaboration and customer satisfaction. Learn how Salesforce’s own support team transformed with Slack. Customer Experience Customer Satisfaction Service Customer Experience How PLDT Global Personalises Customer Care Using Heroku Nichola Palmer November 12, 2021 Learn how PLDT Global has unlocked its customer data to up level customer care. Customer Service Trailblazer Story Service Thought Leadership Introducing the Last Guide You’ll Ever Need on How To Sell Salesforce October 28, 2021 Introducing our How to Sell Guide, a collection of strategic advice and tactical tips from sales experts from across the ASEAN region. Sales Thought Leadership Customer Relationships Customer Experience Why It’s Time To Redefine Customer Experience in Financial Services Andrew Brandman October 20, 2021 The financial services industry needs to get more personal with customers in order to excel in the new normal. Here’s why. Financial Services Personalization Trailblazer Story Customer Experience How To Scale Your Customer Service With Chatbots Salesforce October 14, 2021 Read about how to use customer service chatbots to handle simple tasks and free up your service teams to work on more complex problems. Customer Service Service Customer Relationships Personalization Hyper-personalisation Made Easy With Salesforce and MuleSoft Salesforce October 5, 2021 With clicks, not code, MuleSoft can integrate applications and legacy systems into Salesforce CRM to create a single source of truth. Customer Experience CRM IT CRM 5 Ways a CRM Can Help Financial Services Close the Personalisation Gap Sonny Santos September 27, 2021 Digital technologies such as CRM for financial services are key to creating personalised experiences in banking and insurance. Financial Services Personalization Customer Relationships Service 4 Ways To Ensure Your Experience Metrics Stay Customer-Centric Ian Douglas September 21, 2021 It’s time to expand experience KPIs. Learn how to get the most value from your CRM with four customer-centric tips for measuring success. Service Cloud Customer Experience CRM
Marketing 5 Ways Sansiri Creates a Cohesive Customer Journey Nichola Palmer November 29, 2021 Thailand-based property developer Sansiri is using digital marketing transformation to create a cohesive customer journey. Customer Experience Customer Journeys Marketing Personalization
Customer Experience 4 Disciplines to Put Organisations on the Path to Customer Centricity Pierce Quek November 23, 2021 Not all digital transformation projects deliver their targeted outcomes. Here’s what you can do to ensure your project transforms customer experiences. Digital Transformation Trailblazer Story Customer Relationships
Service Cloud Case Swarming With Slack: How Salesforce Support Delivers Better, Faster Case Resolution Jim Roth November 17, 2021 Case swarming helps service teams scale collaboration and customer satisfaction. Learn how Salesforce’s own support team transformed with Slack. Customer Experience Customer Satisfaction Service
Customer Experience How PLDT Global Personalises Customer Care Using Heroku Nichola Palmer November 12, 2021 Learn how PLDT Global has unlocked its customer data to up level customer care. Customer Service Trailblazer Story Service
Thought Leadership Introducing the Last Guide You’ll Ever Need on How To Sell Salesforce October 28, 2021 Introducing our How to Sell Guide, a collection of strategic advice and tactical tips from sales experts from across the ASEAN region. Sales Thought Leadership Customer Relationships
Customer Experience Why It’s Time To Redefine Customer Experience in Financial Services Andrew Brandman October 20, 2021 The financial services industry needs to get more personal with customers in order to excel in the new normal. Here’s why. Financial Services Personalization Trailblazer Story
Customer Experience How To Scale Your Customer Service With Chatbots Salesforce October 14, 2021 Read about how to use customer service chatbots to handle simple tasks and free up your service teams to work on more complex problems. Customer Service Service Customer Relationships
Personalization Hyper-personalisation Made Easy With Salesforce and MuleSoft Salesforce October 5, 2021 With clicks, not code, MuleSoft can integrate applications and legacy systems into Salesforce CRM to create a single source of truth. Customer Experience CRM IT
CRM 5 Ways a CRM Can Help Financial Services Close the Personalisation Gap Sonny Santos September 27, 2021 Digital technologies such as CRM for financial services are key to creating personalised experiences in banking and insurance. Financial Services Personalization Customer Relationships
Service 4 Ways To Ensure Your Experience Metrics Stay Customer-Centric Ian Douglas September 21, 2021 It’s time to expand experience KPIs. Learn how to get the most value from your CRM with four customer-centric tips for measuring success. Service Cloud Customer Experience CRM