Today's ultra-connected customers expect service delivered on their terms. Here’s how WhatsApp can help businesses be there for customers in their moments of need.
Customer-centric organisations have silos, too. This post explores how businesses can bring the right processes to life, and have clear designations of who’s doing what.
Consumers demand personalised brand experiences, but also have data privacy concerns. Here’s how marketers can use empathetic marketing to build trust.
In customer experience, speed and timing is everything. And to ensure a seamless experience across all channels, contextual information is key. Let’s take a look at customer expectations alongside real-time or right-time...
Many small- or medium-sized businesses (SMB) are in uncharted waters right now. As business leaders, consider what you and your sales teams can do for customers by being there for them.
Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. Here's what you need to include.