Customer Relationships

The State of Marketing report presents the insights of nearly 7,000 marketing leaders across the globe.

In customer experience, speed and timing is everything. And to ensure a seamless experience across all channels, contextual information is key. Let’s take a look at customer expectations alongside real-time or right-time...

Here's how retailers can respond to dramatic shifts in category preferences, channel preferences, and consumer shopping behavior.

It’s crucial for brands to think ahead during a crisis. Marc Mathieu calls this strategy “from breakdown to breakthrough.”

Many small- or medium-sized businesses (SMB) are in uncharted waters right now. As business leaders, consider what you and your sales teams can do for customers by being there for them.

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. Here's what you need to include.