Affiliate marketing involves promoting another business’s products or services online in return for a small affiliate commission after each sale. Learn more.
The product life cycle concept serves to think about all the phases an item goes through, from creation to decline in the market. Learn more from this in depth article from Salesforce.
Is marketing a combat tool? In a sense, it can be. Let’s explore Guerrilla Marketing and how to use it in your strategy. In a market as competitive as today’s, with increasingly demanding…
Digital and traditional marketing play crucial roles in expanding audience reach and capturing leads. When used strategically, Marketing promises to boost results and, as a bonus, further strengthen consumer engagement.
Marketing should not be just a single step in your strategy. It needs to be integrated across the customer journey. The result is a truly seamless experience for both your customers and your team.
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.