Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
Websites have become the most essential digital experience for many businesses, and are among the first places where customers will form impressions about your brand.
Customer data platforms (CDPs) connect a company’s customer data in a single place so different teams can see a 360-view of a customer's interactions with their brand.
Many businesses do the bare minimum in terms of marketing personalisation. Here’s why they need to continuously improve beyond the basics.
Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple.
Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.
Consumers demand personalised brand experiences, but also have data privacy concerns. Here’s how marketers can use empathetic marketing to build trust.
