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Definitive Guide to Net Promoter Score
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
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Competitor Analysis: What is it, and how do you conduct one?
Master competitor analysis with Salesforce: Identify rivals, analyse trends, and gain a strategic edge. Stay ahead in today's competitive landscape!
![Customer service agent takes a call](https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2021/02/customer-service-stats-header-og-v2.jpg?w=300)
36 Customer Service Statistics To Move Your Business Forward
What's the secret to leading a stellar service organisation? According to our latest customer service statistics, it all comes down to AI, automation, and data integration.
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Continue Your AI and CRM Journey After World Tour Essentials Singapore
Ready to take the excitement and innovation from World Tour Essentials Singapore to your organisation? Here’s a list of resources to keep you on your generative AI and CRM journey, so you can prepare your sales, service, marketing, commerce and more for the future of AI.
![An illustration of a woman and chatbot robot using AI in customer service](https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2019/06/1500x844.jpg?w=300)
Everything You Need to Know About AI in Customer Service
How can you do more with less in customer service? The answer is AI. Here’s what you need to know to set up for success.
![person working at a desk with a tablet computer surrounded by jars and shelves of herbs and tinctures](https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/10/small-marketing-team-deliver-big-results.jpg?w=300)
5 Small Business Marketing Tools To Generate More Leads
Which marketing tools should your small and growing business lean on for lead generation, conversion and more? These five are the pillars of any marketing strategy on a budget.
![Male office worker, sitting at a desk, exploring the latest customer service trends on his laptop](https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/customer-service-trends.jpg?w=300)
5 Customer Service Trends You Need to Watch
Our latest research reveals the top customer service trends as leaders shift their focus from cost-cutting to revenue generation.
![A smiling young Black woman uses her laptop to get self-service customer service in a cafe](https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=300)
3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly
Uplevel your self-service customer support with these simple tweaks.
![An illustration of three people reading knowledge base articles from their devices](https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/07/SFC-22038-How-to-Write-a-Good-Knowledge-Blog-Img_v1.jpg?w=300)
How You Can Write a Good Knowledge Base Article
An effective knowledge base article is clear, engaging, and helpful. Here's how to write one (with some help from AI) that your customers will love.
![Two workers in a factory — a woman and a man, both wearing dark blue jumpsuits — look at plans on a tablet. / best field service management software](https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/08/SFC-23018-FS-Management-Software-150k.jpg?w=300)
How You Can Manage Field Service More Efficiently With AI
Automation and AI can help you see results quickly by helping your mobile workers become more productive in less time.