It’s crucial for brands to think ahead during a crisis. Marc Mathieu calls this strategy “from breakdown to breakthrough.”
Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. Here's what you need to include.
Customer centric: what does it mean for business today? And how can companies become more customer-centric through their culture, strategy, and business model? Here’s your guide to creating a more customer-focused experience.
Get the Salesforce perspective on blockchain technology — it's set to alter how we share, authenticate, and transmit information.
