Is marketing a combat tool? In a sense, it can be. Let’s explore Guerrilla Marketing and how to use it in your strategy. In a market as competitive as today’s, with increasingly demanding…
Have you heard of “awareness” in the marketing context, but aren’t quite sure what it means? This article will explain the concept of brand awareness and its crucial role in the sales funnel.…
Discover what CPA is and how to calculate this fundamental metric in your marketing strategy. Learn to improve efficiency, optimisation, and success with cost per acquisition.
Discover the importance of data compliance, how it protects sensitive information, and practical steps to achieve it. Learn how platforms like Salesforce simplify compliance.
You already know what ROI means, but do you know what ROAS is? This metric is also super important for the health of your business. Check out more here.
Lifetime Value (LTV) is an essential metric for planning your company’s sales, marketing and service planning. But what exactly does it measure? LTV aims to quantify how much a customer is worth to…
A digital twin is a virtual replica of a physical object, process, system, or person using real-time data relayed from the physical asset to mimic its behaviour.