Both service and field service organisations are increasing their investment in AI to meet rising customer expectations and unlock revenue-generating opportunities, according to new research from Salesforce’s sixth State of Service report. Gathering insights from over…
Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.
Upselling is a sales strategy that involves encouraging customers to buy a higher-end version of a product than what they originally intended to purchase.
Explore the state of digital transformation in the Asia Pacific region with insights from the 2024 Connectivity Report. See how IT leaders are adopting AI, workflow automation and APIs to increase revenue, operational efficiency and innovation.