Practical tips to enhance your Analytics 360 instance for collecting clean and accurate data, optimise integration with Marketing Cloud, and give customers what they need.
In customer experience, speed and timing is everything. And to ensure a seamless experience across all channels, contextual information is key. Let’s take a look at customer expectations alongside real-time or right-time...
Return on experience (ROX) shows up just about everywhere, but there isn't one concrete way to measure this KPI. So, we put together 18 marketing metrics you can use to track ROX now.
It’s now critical that businesses develop upskill strategies to help employees change proficiencies and gain the necessary skills to exploit the power of AI.