Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
Learn to read and use an income statement to assess a company's financial health. Understand its key components, and practical applications in decision-making.
Both service and field service organisations are increasing their investment in AI to meet rising customer expectations and unlock revenue-generating opportunities, according to new research from Salesforce’s sixth State of Service report. Gathering insights from over…
Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.
Upselling is a sales strategy that involves encouraging customers to buy a higher-end version of a product than what they originally intended to purchase.