Salesforce Live: Asia — It’s a New Day for Customer Magic

It’s been a year of change for Salesforce, and for our customers, but now it’s a new day. We have an opportunity to reflect on how we’ve been doing and also look to the future.

Salesforce Live: Asia brought the best of Dreamforce right to you. It’s your chance to hear from Trailblazers from all over the region, learn from industry experts, and find out the latest product innovations that we have for you. 

We’ve brought together the whole Salesforce family — including Slack, MuleSoft, and Tableau — to help you grow your business. You’ll discover exciting new ways to build a more resilient business by increasing efficiency and productivity — all with the power of Salesforce Customer 360. 

Watch Salesforce Live: Asia on demand for our amazing showcase. Together, we’ll learn, be inspired, and discover new ways of working.

What’s happening at Salesforce Live: Asia?

Dreamforce 2022 was a celebration of learning, connection, and change. We’ve collected together the highlights, including inspiring customer stories and product demonstrations. By the end of the show, you’ll know how you can combine data, innovation, and a digital HQ to take the next step toward delivering customer magic. 

Here’s a quick list of what you can expect to see:

Magical innovation with Genie and Customer 360

Introducing Salesforce Genie — the real-time platform for customer magic.

Salesforce Genie is a gamechanger for Customer 360. We’ll show you how it can bring real-time data to your CRM, providing the most up-to-date picture of your customers, across every single Cloud in the Customer 360 platform.

There will be demonstrations of how Genie can transform how you provide personalised sales experiences for your customers, segment your marketing data for even better campaigns, and revolutionise your reporting in Tableau. 

You’ll also see how Customer 360 powers everyday business in several customer demos, including Singtel, Aureus Group, and Starbucks.

Inspiring Trailblazer stories

We’ll be sharing inspirational stories from Trailblazers who are helping others to learn, connect, and give back. 

We’ll be talking to Joanna Teo, Managing Director of Attribute Data, who will share her journey as a Trailblazer, including advice for Trailblazers who are just joining the community. 

We’ll also talk to three customers as part of our panel on Innovation as a Growth Strategy: 

• Jessica Noble, GM & IT Business Partner, International SOS
• Wan Irfan Wan Ismail, Head of Corporate Platform Services, PETRONAS 
• Umesh Ramakrishnan, Data Manager, Traveloka 

Innovation is often seen as a critical strategy in driving growth, but it can be difficult to find the time and focus needed to make it happen. Our guest Trailblazers will describe how:

• Their organisations have embraced innovation as a growth strategy
• Data has played a role alongside innovation
• They keep innovation on the agenda in a world of competing priorities

Help the planet with Net Zero Marketplace

Sustainability is at the heart of what we do at Salesforce. We need to take action now to ensure that we can tackle climate change together. We can’t do everything, but together, as Trailblazers, we can combine our efforts to help our planet. 

Sujith Abraham will describe how Net Zero Cloud can help your business go carbon neutral faster with state of the art data tracking. He’ll also introduce Net Zero Marketplace — a new way for organisations to trade carbon credits.

A new approach to teamwork with Slack Digital HQ

In a recent Bloomberg poll, more than 40% of respondents in Singapore said that they would turn down a job offer if it didn’t include the chance to work from home. 

This new way of thinking about how we work requires a new approach to team collaboration. As individuals, we’ve changed the way we approach our work, and it’s time for organisations to change the way they think too. 

The answer? A Digital HQ, powered by Slack. We’ll reveal new integrations and functionality that is making Slack simpler, more productive, and more enjoyable to use. 

We’ll also show you exactly how these new capabilities will fit into your Digital HQ with a full demonstration from Slack’s Lead Solution Engineer, Shankar Krishnamurthy.

Make data-driven decisions with MuleSoft and Tableau

More than 80% of CEOs have told us that they want their organisations to be more data-driven. But only around 30% of employees think that their company is using data to inform decision making. 

There is clearly a gap between ambition and execution. Data can be hard to access, and even harder to understand. MuleSoft and Tableau can help, first by connecting all your data sources with your single source of truth, and then empowering you to share insights in an easy-to-understand format. 

Tune in to learn more about how these tools can take your data-driven decision making to the next level.

Small Business Showcase

Salesforce Live: Asia doesn’t end there. We are excited to share our Small Business Showcase, with advice on how to find, win, keep, and grow customers. 

Salesforce expert Stoyan Licina will be on hand to show you how you can put customers at the heart of everything you do with Customer 360. 

Licina will share how you can leverage marketing automation to:

• Find more qualified sales leads with smarter lead generation 
• Win more deals with an end-to-end customer view and make your sales teams more productive
• Keep your customers happy by providing exceptional customer service at every touchpoint on their journey
• Grow your customers with AI-data-driven decisions insights

And to finish the day, Gerald Tjan, Manager Small and Medium Business at Salesforce, will sit down with Ying Da Teoh and Ivy Wu from Aureus Group. They will talk about the power of technology to transform the way small and medium sized businesses can work. They’ll also be sharing a demonstration of how they use Salesforce to offer exceptional experiences to their 18,000+ students.

Want to know more?

No matter where you are on your journey, Salesforce Live: Asia will show you how to ‘wow’ your teams with transformational ideas and be the changemaker who delivers success. 

Watch on demand: 

Salesforce Live: Asia – It’s a New Day for Customer Magic (Main)

Salesforce Live: Asia – Small Business Showcase