The rapid growth of technology has transformed customer behaviour in recent years. Customers are up to date with digital trends and demand a more connected and personalised experience. Modern businesses need to use the right tactics and tools to stay attuned to this change.
The most recent State of the Connected Customer report states that 88% of customers say the experience a company provides is as important as its product or services.
As customers switch to digital first solutions, businesses will need to stay connected to their customers across every channel. For example, 78% of customers have used multiple channels to start and complete a transaction, according to the State of the Connected Customer.
So how do businesses stay connected with their customers? The answer lies in the efficient management of customer data across channels. Salesforce offers a suite of powerful and easy-to-use tools for businesses to manage their customer data more efficiently.
To explore how data drives your business and helps you connect with your customers, let’s look at six strategies to increase efficiency, streamline communications, and manage large volumes of data.
Stay connected with your customer on every channel
The first strategy for success is to stay connected with your customer.
State of the Connected Customer report states, 73% of customers expect companies to understand their unique needs and expectations. More importantly, 83% of customers say they’re more loyal to companies that provide consistency across departments.
Great service begins with an integrated view of customer data. Customers expect a smooth experience across all touch points, and are willing to stick with the brands that remember them. With Customer 360, your team can have a comprehensive view of customers’ preferences. This single source of truth allows employees to work together to build lasting, trusted relationships and deliver tailored experiences to match the customers’ needs.
Unlock value for business with Slack as your Digital HQ
In business right now, you want up to the minute conversation with your teammates, stakeholders, and customers. The place where you can collaborate anytime and anywhere is Slack, your digital headquarters.
Slack is where all conversations come together. Integrate your team’s favourite apps into Slack for seamless collaboration. It encourages knowledge sharing across the organisation and among teams. Everyone has direct and instant involvement in discussion and exchanging of ideas.
With Slack, collaboration is the beginning. Not only does it offer smooth integration across your business, Slack also integrates with Customer 360 to give you full visibility of your customer.
Together Slack and Customer 360 unlock limitless potential for custom integrations, automated workflows, and solutions. In short, Slack and Customer 360 is how the future works.
Connect your systems together with MuleSoft
Customers want integrated experiences. They don’t want to get caught in the information gaps in your organisation. This is the domain of MuleSoft, which helps to bring complex systems and data together.
Businesses are balancing many competing demands to stay ahead. One of them is the accelerating speed of digital transformation. The 2021 Connectivity Benchmark report states IT project requests have increased by 30% to meet this demand. All while customers call for fast, digital, and on-demand experiences, or they will take their business elsewhere.
The central pillar to solve this huge challenge is to understand how integration drives digital transformation.
MuleSoft can connect any system, application, data, and device to unleash the power of Customer 360. The combined power of MuleSoft and Salesforce, enables customers to accelerate digital transformation.
Salesforce Administrators are vital to your business success
One of the key team members for success is a Salesforce Administrator. But what exactly do they do?
A Salesforce Administrator best understands how to make the platform work for their company’s goals. They build, configure, and automate technology solutions to deliver business value.
The colleagues of a Salesforce Administrator can rely on them to:
- Maintain the platform
- Make the platform as easy to use as possible for users of any technical level
- Stay updated on the platform’s new tools, capabilities, and updates
Salesforce Administrators are vital to your business success, as they influence how business innovations and processes are implemented. They serve as analysts, trainers, and advisors within your business.
Think of Salesforce Administrators as your trusted advisors on all things Salesforce. They are a vital bridge between business and technology. With the help of a Salesforce Administrator, your team can set up personalised dashboards and reports to track every lead in greater detail. This level of organisation can lead to greater satisfaction in new and existing customers.
Salesforce Architects bring people and solutions together
How do you describe the role of a Salesforce Architect? Most people think that it is a highly technical role, on par with developers. While others see the Salesforce Architect role as a creative problem solver. The answer is in between.
Salesforce Architects find ways to solve real-world problems by bringing people and solutions together to design, deliver, govern, and plan. They are the critical link between your business and development teams as they map out the technological solution to meet the business requirements.
Seamless implementation bridges information gaps within your organisation and provides your customers with the best integrated experience.
Get started on your Salesforce journey with Trailhead
To learn the skills needed for the jobs of today and tomorrow, businesses need employees with digital skills. Skilling up is more important than ever.
That’s why Salesforce has created Trailhead, as a fun and easy way to learn the most in demand digital skills. You can learn everything from coding, to data management, while collecting badges and accreditation along the way. There is a vibrant community of other Trailblazers you can connect with to share learnings across the globe.
Trailhead helps to build credible digital skills with your employer. You can earn badges while learning data modelling and management, automation and artificial intelligence, or leadership and management skills.
The more tech skills you and your team can draw on, the better your business can stay connected in real-time with your customers. Stay ahead of the competition by skilling up on Trailhead and aiming to become a Trailhead Ranger.
With these six strategies, you can manage your business more efficiently and stay connected with your customers at every touch point.
