What Is a Salesforce Admin?

Salesforce helps over 150,000 customers across a myriad of businesses, nonprofits, and institutions to connect with their customers. People around the world rely on our Customer Relationship Management (CRM) platform to keep business running. The Salesforce Administrator in any of these organisations is critical for success. Read on to learn:

What is a Salesforce Administrator?

Salesforce Administrators work with stakeholders to define system requirements and customise the platform. To put it simply, they enable users to get the most out of Salesforce technology.

A Salesforce Admin best understands how to make the platform work for their company’s goals. 

Some organisations may employ just one admin; some employ many people in this role. A Salesforce Administrator’s colleagues can rely on them to:

• Maintain the platform
• Make it as easy as possible for users of any technical level to use Salesforce
• Stay updated on the platform’s new tools, capabilities, and updates

Think of Salesforce Administrators as your trusted advisors on all things Salesforce. They are a vital bridge between business and technology.    

What does a Salesforce Administrator do?

In some organisations, administrator jobs are combined with other roles. Depending on their needs, some hire for this role specifically. Because of our platform’s capabilities, having someone with an admin certification can ensure the company is using the platform to its fullest potential.

Take your sales team for example. They might use Sales Cloud to keep track of opportunities, sell smarter, and close deals faster. With the help of a Salesforce Admin, your salespeople can set up personalised dashboards, fields, alerts, and reports to shorten the sales cycle and track every lead in greater detail. This level of organisation can increase efficiency and productivity among salespeople and make customers happy.

That’s just one department. We have solutions for just about every team in a company, including sales, marketing, customer service, and more. Each department can learn from the Salesforce Admin how to use our platform most effectively.

How to become a Salesforce Admin?

You do not need a technical background or knowledge of Salesforce technology to begin. Anyone with a computer and an internet connection anywhere in the world can train on Trailhead, our free online learning platform designed to teach new students and seasoned professionals a wide variety of business skills. Best of all, learning to become a Salesforce Admin happens online and on your schedule. 

To find work as an admin, you must prepare and study, and then pass the Salesforce Certified Administrator exam. Absolute beginners kick things off by learning what the Salesforce platform is and what it does, and then build on that knowledge in a series of engaging modules. We estimate that it takes around 115–125 hours of study and to pass.

Career prospects and opportunities for Salesforce Admins

As our Trailblazers continue to grow and impact business, Salesforce Admin jobs will grow, too. Our research shows a 400% annual growth rate for admins. It’s a career path for people who love to learn and for professionals who enjoy using the latest technology.

Some people earn their Salesforce Administrator Certificate to supplement their current role in a company – and potentially secure a higher salary. Others use it to enrich their resume and find a new position. Many companies use Salesforce, including retailers, nonprofits, financial services, healthcare providers, and software companies.

Salesforce Administrator credentials and certifications

Becoming a Salesforce Admin can be a valuable long-term career path, or a way to improve the career path you’re already on. The Salesforce Administrator role has five credentials, including:

• Administrator — designed for those who have experience with Salesforce and continuously look for ways to help companies get additional features and capabilities
• Advanced Administrator — for seasoned Salesforce Administrators who have mastered advanced Salesforce features and functionality to solve a variety of business problems
• CPQ Specialist — for individuals with experience designing, building, and implementing quoting flows with Salesforce Configure, Price, Quote (CPQ), technology used to organise sales teams
• Marketing Cloud Administrator — for administrators who configure and troubleshoot configuration and user requests in Marketing Cloud, including subscriber data management and Setup navigation
• Platform App Builder — for those skilled in designing, building, and implementing custom applications

You can also pick up a few Superbadges along the way to indicate extra learning concentrations in topics such as Business Administration Specialist and Security Specialist.

Examples of the concepts you’ll learn during study for the certification exam include:

• Managing users, data, and security
• Maintaining and customising Sales Cloud and Service Cloud apps
• Building reports, dashboards, and workflows

In addition to becoming a Salesforce Admin, you can follow other paths of study to help you learn and demonstrate your capability with our platform. You may also want to consider certifications to become a Salesforce Architect, Developer, Marketer, Consultant, or Designer.

To become a certified Salesforce Administrator, you don’t need any other certifications. However, if you choose to become an Advanced Administrator, you’ll need to start with your Administrator Certificate. The Advanced Administrator exam builds on your Salesforce Admin knowledge.

Before scheduling your exam, we recommend that you have at least 6-12 months’ experience using Salesforce.

How to prepare for the Salesforce Administrator certification exam

Future admins have a few options to prepare for their credentials. To complement the Trailhead courses, Trailhead also has a community of fellow learners; members are known as Trailblazers. You can join the Trailblazer Community to learn together, find answers, and collaborate.

Administrators can also learn from the Salesforce Admin YouTube channel with videos that show what the role entails, as well as recorded webinars and educational videos. You can also get tips on how to pass the exam.

There are online and offline resources including blog posts, podcasts, and virtual programming and in-person events that are updated regularly.

Once you’ve gone through the courses and steps on Trailhead to study for the certification, familiarise yourself with the Salesforce Certified Administrator Exam Guide.

When you’re ready, it’s time to sign up for the exam. The test can be taken in-person or online. It includes 60 multiple-choice or multiple-select questions and five non-scored questions. Test takers have 105 minutes, or just over an hour and a half, and they must score 65% or higher to pass. There is a fee to take and retake the exam.

After you pass the test, you’re a certified Salesforce administrator, and your career opportunities have expanded. But your learning doesn’t stop there. Maintain your certification on a specific schedule to keep your knowledge, skills, and abilities current.

Get the skills you need to make an impact and launch a new career in business and technology. Learn more about kickstarting a Salesforce Administrator career.

This post originally appeared on the U.S.-version of the Salesforce blog.

This post was updated in October 2022.