Innovation is a top priority at Salesforce. In fact, innovation is one of our core values, and it’s reflected in everything we do.
We release new innovations three times a year, many of which come from ideas and feedback received directly from our customers via the IdeaExchange. And we know that there’s no better time to listen to our customers than right now.
In a time of economic uncertainty, our customers told us that getting the most out of their Salesforce investment is more important than ever. So, we’ve put together a list of ways you can use our Winter ’23 innovations to drive cost-saving and efficiency for your business. This new release will also help you maximise your Salesforce investment.
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1. Create preventative maintenance plans
Service Cloud Preventative Maintenance enhancements let you create preventive maintenance plans for equipment based on usage. This keeps your customers updated at all times. The next maintenance can either be determined by fixed cadence or it can be automatically adjusted based on the usage when the previous work was completed. These enhancements will enable better maintenance planning, repair time, and integration into the scheduling process, significantly reducing unnecessary spare parts expenditure and labour costs.
2. Enrich profiles with cloud storage
CDP Connector for Google Cloud Storage, a new Marketing Cloud feature, reduces integration and maintenance costs. It leverages a pre-built connection to bring data from Google Cloud Storage into Customer Data Platform. Now, you can leverage cloud storage attributes to enrich customer profiles and optimise segmentation and personalisation.
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3. Do more with commerce
New enhancements to B2B and B2B2C Commerce help you:
- Enable recurring revenue models for B2B and B2B2C using Subscription Management’s pre-built integrations that connect Revenue Cloud to Commerce Cloud.
- Enable shoppers to quickly search for products on B2B websites and gain more insight into shopper intent with Semantic Search.
4. Spot bottlenecks and collaborate from anywhere
Users can now collaborate faster by completing tasks in Experience Cloud using Flow Orchestration enhancements, specifically Flow Orchestration’s Work Guide. In addition, admins can empower other users to help spot bottlenecks and fast-track work using supervisor permissions. You can now allow anyone to participate in workflows from anywhere.
5. Increase automation and customer retention
Enterprise Self-Service for Communications Cloud allows you to eliminate steps, scale transactions, and improve customer satisfaction. It automates move, add, change, or delete services (MACD) for bulk and multi-site subscription management. In turn, this will help you reduce cost-to-serve, while increasing automation and customer retention.
Drive cost savings and transform your business using brand new features from the Winter ’23 release.
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This post originally appeared on the U.S.-version of the Salesforce blog.
