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Image showing the homepage of a website for Electra automotive, with a white truck driving towards the left. A pop-out mobile screen shows a checkout flow and a Place Order CTA.

B2B Commerce

Make sales reps more productive with self-serve, connected B2B Commerce. Get to market fast with prebuilt templates and Agentforce skills for merchandising — helping you launch, set and achieve goals. Drive revenue with connected data, AI-powered actions and Agentforce skills for business buyers, built for engagement. Take your business global with clicks without compromising trust.

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Commerce Cloud is trusted by the world's most iconic brands.

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The only B2B Commerce platform that comes connected right out of the box.

Convert buyers with personalised, connected and flexible ecommerce experiences. Crush sales targets and extend commerce everywhere.

The only B2B Commerce platform connected right out of the box.

Deliver tailored experiences for every buyer with account and buyer entitlements, negotiated pricing, tailored promotions and personalised catalogues. Empower buyers to purchase on behalf of other accounts, businesses or locations seamlessly.

Image of a tyre product description page from Electra, tyre named Electra Sport Car Tyre. A pop-up mobile screen shows Recommended for You and a picture of ball bearings and a tyre.

Simplify complex B2B purchases and improve conversions with fast checkout using preferred payment options. Split large-volume orders into multiple deliveries and delivering speeds. Simplify cross-channel Order Management using a single code-base and AI-first experience — driving order orchestration and fulfilment, reducing manual work and integrations.

An image of a mobile screen showing a shopper's basket at Electra, contents include ball bearings and tyres. A small pop-out screen shows Multi-Address Delivering.

Drive growth with smart, targeted promotions powered by Agentforce. Use AI to reach new buyers and simplify merchandising. Seamlessly activate over 200 promotion types to deliver rich, consumer-grade experiences that boost conversion and increase customer lifetime value.

An image of a mobile screen shows a WhatsApp conversation between an agent and a customer. The agent is offering a 10% off promotion if the customer bundles the offer.

Extend commerce to every touchpoint and channel. Enjoy flexible design options using out-of-the-box Headless Commerce APIs for basket, checkout, catalogue, account, wishlist and other experience-related services. Or create customised fields to deliver seamless, modern purchase journeys tailored to each customer’s specific needs.

An image of the electra homepage with Featured Products below. A pop-out screen showing a checkout page is off to the right. Below are double sided arrows pointing up and down, the word APIs in between.
Image of a tyre product description page from Electra, tyre named Electra Sport Car Tyre. A pop-up mobile screen shows Recommended for You and a picture of ball bearings and a tyre.
An image of a mobile screen showing a shopper's basket at Electra, contents include ball bearings and tyres. A small pop-out screen shows Multi-Address Delivering.
An image of a mobile screen shows a WhatsApp conversation between an agent and a customer. The agent is offering a 10% off promotion if the customer bundles the offer.
An image of the electra homepage with Featured Products below. A pop-out screen showing a checkout page is off to the right. Below are double sided arrows pointing up and down, the word APIs in between.

Lower your total cost of ownership.

Quickly set up, manage and customise your store with templates built for even the most complex needs. Automate essential tasks like inventory updates, price adjustments and personalised promotions, all driven by real-time data insights to increase sales. Agentforce has merchant skills that can create a branded shop front in just 30 minutes, no code required. Guided steps help you to launch faster and focus on what matters: growing your business.

An image of a Salesforce dashboard for Electra, the page titled Intelligence. Categories incllude Top Product Categories, Gross Sales and Categories Purchased. A side conversation with Einstien is off to the right.

Use Data Cloud to enhance customer satisfaction and drive sales efficiency. Automatically open customer care cases, send abandoned basket reminders and reengage customers with back-in-stock alerts. Use real-time insights to create personalised promotions and boost store performance. Tailor services and add-ons for seasonal trends or predictable events, ensuring your store meets customer needs and maximises revenue.

An image of a Product Intelligence dashboard for Electra. Categories include Gross Sales, Orders and Top Product Categories. A pop-out shows an Agentforce conversation offering to add tyres to basket.

Leverage over 30 built-in reports and dashboards to track top-performing products, manage inventory and reduce customer attrition. Easily identify product trends, minimise stockouts and surpluses and monitor customer lifetime value and at-risk buyers. Gain deep insights into inventory and customer behaviour, empowering smarter, data-driven decisions that enhance performance and drive growth.

An image of a Salesforce dashboard for Electra showing the Inventory Intelligence page. Categories in clude Out of Stock, Low Stock and Excess Stock. A pop-out Agentforce conversation offering a reorder is off to the right.
An image of a Salesforce dashboard for Electra, the page titled Intelligence. Categories incllude Top Product Categories, Gross Sales and Categories Purchased. A side conversation with Einstien is off to the right.
An image of a Product Intelligence dashboard for Electra. Categories include Gross Sales, Orders and Top Product Categories. A pop-out shows an Agentforce conversation offering to add tyres to basket.
An image of a Salesforce dashboard for Electra showing the Inventory Intelligence page. Categories in clude Out of Stock, Low Stock and Excess Stock. A pop-out Agentforce conversation offering a reorder is off to the right.

Get unified commerce for your B2B business.

Simplify B2B buying with a consumer-grade experience, allowing customers to easily find, purchase or reorder products with pre-negotiated pricing. Use natural language, photos or videos — connected to enterprise-wide data — to facilitate high-volume reorders and nuanced conversations across digital channels and speed up transactions on popular messaging apps.

An image of a mobile screen with a text conversation between an Electra agent and a customer. The customer is reordering their top-selling ball bearings.

Empower buyers and sales teams to have a fully digitised catalogue to improve product discovery and power 24/7 ordering. Bring quotes, complex product configurations, commerce transactions and order fulfilment together with native connectivity between B2B Commerce and Sales. Manage both digital contracts and physical goods orders in one place with a shared data model.

Screenshot shoAn image of a Salesforce commerce dashboard for Electra with the Sport Tyre Bundle page open. The page includes the tyre product name and description. wing an Agentforce chat module.

Build joint marketing and commerce campaigns with ease. Use detailed Engagement and purchase data to create precise marketing segments. Reach customers with highly personalised offers and reengage shoppers with perfectly timed abandoned basket and back-in-stock notifications.

An image of a Salesforce commerce dashboard for Electra with the Messaging tab open. Categories include Transactional Email Templates and Marketing Email Templates. A pop-out showing an Order Confirmation Email toggle is at the top.

Surface Order Management tasks in service to manage every order efficiently. Deflect high-volume, low-complexity cases with self-serve options and chatbots. Service agents can check on orders, process returns or exchanges and place orders on behalf of customers, from directly within their customer service console.

An image of a Salesforce Service Console dashboard for Electra. The Conversation tab is open and there is a chat window with an agent offering a customer member-exclusive offers. A pop-out showing a Next Best Action recommendation is to the right.
An image of a mobile screen with a text conversation between an Electra agent and a customer. The customer is reordering their top-selling ball bearings.
Screenshot shoAn image of a Salesforce commerce dashboard for Electra with the Sport Tyre Bundle page open. The page includes the tyre product name and description. wing an Agentforce chat module.
An image of a Salesforce commerce dashboard for Electra with the Messaging tab open. Categories include Transactional Email Templates and Marketing Email Templates. A pop-out showing an Order Confirmation Email toggle is at the top.
An image of a Salesforce Service Console dashboard for Electra. The Conversation tab is open and there is a chat window with an agent offering a customer member-exclusive offers. A pop-out showing a Next Best Action recommendation is to the right.

Scale globally and grow revenue on a trusted platform.

Quickly and easily launch sites in any region by centrally managing multiple brands and sites from one admin console. Localise language, currency, catalogue and seamlessly share rules, promos and business logic across sites to meet complex buyer needs.

An image of the Electra homepage, with a Featured Products section below a hero image of a grey SUV. A pop-out titled Launch Global Shop Fronts with a list of countries flags is off to the right.

Quickly open a direct-to-consumer channel to explore new markets, strengthen customer relationships and capture valuable first-party data to refine your marketing and sales strategies. Use existing Salesforce data to quickly test and learn new Digital Engagement model — driving sales and market innovation without the high cost of deploying and developing new tech.

An image of a module titled Start Selling, with four tiles: B2B Store, Commerce Reorder Portal, Pay Now and D2C Store — which is popped out.

Use resources to focus on business innovation while rest assured that Salesforce has your back. Ensure success with always-on, 99.99% historical uptime servicing customers across 84 countries and languages.

An image of a blue map with green check marks all over it. A pill shape with the title Global Trust is on top and a pop-out titled Launch Global Shop Fronts with a list of countries flags is to the lower right.

Meet industry regulations and data compliance on a platform that is PCI, GDPR and HIPAA compliant. Configure customised firewall rules, conduct scale testing and analyse performance to ensure site security and performance.

An image of a dashboard titled Global Trust with the category B2B Commerce Cloud. Three tiles are popped out with olive branches around the titles: HIPPA, GDPR & CCPA and PCI.
An image of the Electra homepage, with a Featured Products section below a hero image of a grey SUV. A pop-out titled Launch Global Shop Fronts with a list of countries flags is off to the right.
An image of a module titled Start Selling, with four tiles: B2B Store, Commerce Reorder Portal, Pay Now and D2C Store — which is popped out.
An image of a blue map with green check marks all over it. A pill shape with the title Global Trust is on top and a pop-out titled Launch Global Shop Fronts with a list of countries flags is to the lower right.
An image of a dashboard titled Global Trust with the category B2B Commerce Cloud. Three tiles are popped out with olive branches around the titles: HIPPA, GDPR & CCPA and PCI.
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B2B Commerce FAQs

Salesforce B2B Commerce is the #1 AI B2B Commerce platform — it connects data from across your business, scales to meet complex buyer needs and increases productivity and personalisation with Agentforce. B2B Commerce improves every customer experience, increases efficiency and supports your global growth.

Your B2B software should make it easier for your customers to do business with you and that is what Salesforce B2B Commerce was built for. From Agentforce personalisation to rich promotions, buyers can find what they need and transact seamlessly via a self-service channel. You can easily launch new channels and B2B Commerce makes setting up account and buyer entitlements a breeze with pre-negotiated pricing and customised buyer catalogues. Supporting large-scale orders and split deliveries is simple — Salesforce can handle even the most complex needs.

Salesforce B2B Commerce is powered by AI, which means it helps your business by personalising each experience, leading to improved customer trust. Your global expansion is supported at every step and every business process is optimised with scalable, customisable solutions for any industry — all connected to the #1 AI CRM.

To choose the best B2B Commerce platform, consider one that offers AI-driven personalisation, CRM integration, scalability, security and support for global growth. Salesforce B2B Commerce Cloud excels in these areas, making it the leading choice for increasing customer trust, overall satisfaction and improving business processes.

The best B2B Commerce platform is Salesforce B2B Commerce. It boosts productivity and personalisation with Agentforce, the agentic layer of the Salesforce Platform. B2B Commerce natively connects your customer data across your business and offers top-tier trust, security and reliability. Plus, it supports global growth effortlessly, making it easy to launch into new markets and open new revenue streams.