Composable Storefronts
See ROI faster with a composable commerce platform. Enable more innovation with flexible, trusted storefronts for headless commerce.
What is a composable storefront?
A composable storefront is your shortcut to hassle-free and cost-effective headless commerce. It's your all-in-one headless storefront solution — an industry-standard framework for creating innovative Progressive Web Apps, with the front-end infrastructure to effortlessly host, scale, and secure your storefront. The outcome? Faster returns on investment and lower operating costs.
Grow cart sizes and conversions with a fast, app-like web experience.
Experience the speed and user engagement of a native app, all on the expansive reach of the web. Our Progressive Web App harnesses the latest web technology, offering instant page transitions, server-side rendering, access to native device capabilities, and more. The result? An impressive 41% boost in conversions.
Customise and extend your storefront to create unique experiences that keep customers coming back. Want to immerse online shoppers with an AR experience or offer a fully shoppable blog? Our flexible framework empowers your team to design one-of-a-kind experiences and seamlessly integrate third-party functionality without the constraints of cookie-cutter ecommerce templates.
Experiment, learn, and optimise for conversions with fast 60-second deployments, enabling front-end developers to work quickly and efficiently. Merchandisers and marketers can effortlessly create new design components using Generative Page Designer's natural language prompts, creating and customising pages with ease.
Reduce costs by offloading front-end infrastructure operations.
Shift your focus to crafting amazing experiences — front-end hosting, scaling, and security are built in. Enjoy 99.99% uptime, a robust web application firewall, DDOS protection, ongoing security monitoring, and more. All with no additional costs involved.
Reduce your cost of operation with industry-standard React technology, opening the door to a vast pool of affordable developers. Empower new developers to make an impact from day one and see how hiring and retaining talent becomes a breeze.
Improve website speed with 40% faster page loads powered by our Global CDN, server-side rendering, and intelligent caching. This infrastructure puts customers in the best possible starting position to optimise performance and improve the core web vital metrics that impact SEO.
De-risk your headless implementation to deliver on time and on budget.
See fast results and reduce costs by choosing the most high-impact areas of your site — however big or small — to move onto a composable storefront first, while the rest of the site runs on storefront templates. This phased deployment strategy de-risks your headless rollout and lets you transition at your own pace.
Prevent rising costs for third-party integrations with pre-built integrations and transparent pricing from our trusted partners. Our complete commerce solution also ensures you can incorporate custom or third-party solutions based on business impact.
Ensure build predictability with proven, pre-built implementation accelerators from our trusted SI partners to ensure your project gets to market on time and on budget. These include best-of-class integrations with third-party partners, so you can build the best-fit solution to hit your business goals.
Extend the power of Composable Storefronts with these related products.
Headless Commerce
Turn every touchpoint into a conversion and leverage existing storefront investments with our headless APIs.
Commerce AI
Get more conversions with less work using embedded AI.
Data Cloud
Unify your customer data and take action on insights with AI and automation in real time.
Marketing Cloud
Win customers. Engage efficiently. Grow revenue. This is digital marketing for lasting relationships.
Get the most out of composable commerce with thousands of partner apps and experts.
Calling all developers. Your central hub for information is here.
We have everything you need to know about Composable Storefronts, all in one place. Check out our Developer Centre and create compelling storefronts with a fast and flexible architecture — based on the Progressive Web App Kit and Managed Runtime.
Hit the ground running with composable commerce tips, tricks, and best practices.
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Composable Storefronts FAQ
A composable commerce platform is a headless and modular ecommerce solution. This means the front-end is separated from the backend and you can easily integrate and swap independent packaged business capabilities.
A composable commerce platform provides flexibility and agility. The modular solution makes it easier and faster to make changes to the customer experience and integrate best-of-breed third party functionality.
Composable commerce uses APIs to integrate packaged business capabilities and serve up a digital ecommerce experience.
Composable commerce is the right solution for businesses that need more operational agility to stay ahead of customer expectations and the flexibility to integrate third party solutions and create unique digital experiences.