CRM helps unite your teams around your customers, get actionable insights from data, attract prospects, and retain loyal customers. Salesforce Einstein 1 is the world’s #1 CRM, and we’ve been hard at work building it since 1999.
Learn more about CRM technology, how to use it, and its business benefits.
Just getting started on your CRM journey?
Learn everything you need to know about finding, winning, and keeping customers with The Beginner's Guide to CRM.
What is CRM?
CRM is an acronym for customer relationship management. It’s a technology used by any kind of business or organisation, large or small, to manage and support customer relationships. CRM technology helps organisations build and grow relationships across the entire customer lifecycle, including marketing, sales, commerce, service, and IT. It’s used by B2C companies in consumer goods and retail and also by B2B organisations across high tech, manufacturing, financial services, healthcare, and more.
A CRM system allows businesses to manage customer and prospect relationships with data. You can store, track, and analyse customer and prospect information in one central location, including contact and account information, sales opportunities, service cases, and marketing campaigns. With data in one central location, organisations have a complete picture of customers and prospects that can be shared and analysed by teams across the company in real time.
See how Salesforce Einstein 1 works in action and learn how customer relationship management tools can help you build your business. (2:39)
Map Your Journey to AI-Powered CRM
Read Forrester's survey of 700+ business leaders to see how they're using AI to serve customers better.
Why choose Salesforce for CRM technology?
Long gone are the days when CRM was just a simple database that stored customer information. Now, it’s an intelligent, proactive, AI-powered platform that empowers employees with the information they need to make the best decisions for every customer. It’s the backbone of the world’s most customer-centred organisations and helps companies put the customer at the centre of everything they do.
Salesforce Einstein 1 is the complete Salesforce CRM product portfolio of market-leading applications to build and sustain customer relationships across every line of business.
It’s complete
With best-in-class apps for marketing, sales, commerce, and service, all built on our trusted platform, Einstein 1 goes beyond CRM to support every customer touchpoint.
You can integrate data from any source, make sense of it, and take action in real time with our MuleSoft integration platform and Tableau, our business intelligence platform. Einstein, our built-in artificial intelligence (AI), uses this data along with workflows in Slack to completely automate the majority of repeatable business functions.
It’s collaborative
Slack is now part of Einstein 1 and serves as the integrated engagement layer, helping employees communicate, collaborate, and take action with colleagues, customers, and partners wherever they work. Everyone can manage their daily Salesforce tasks right from Slack — increasing productivity, adoption, and value.
It’s scalable and secure
Einstein 1 is built and hosted on the fully cloud-based Salesforce Platform, trusted by over 150,000 companies to deliver their most business-critical apps. With Hyperforce, our next-generation infrastructure architecture, it’s even more powerful. Hyperforce delivers Salesforce apps securely and reliably across all major public clouds. It allows for greater scale and innovation and maintains customer compliance and data residency requirements. The best part? All of this technology is carbon neutral.
It’s adaptive and flexible
For companies of any size in any industry, Einstein 1 can flex with your changing needs. With an ecosystem of 8,700+ mission-critical partner apps and services, Salesforce and Slack can maximise your use of our technology to meet your business needs. And with more than 9 million installs, you can implement apps with confidence.
We’re customer-obsessed
We have countless stories about helping our customers achieve and exceed their goals. We provide expert services, on-demand training, and everything in between to ensure our customers maximise the value of Salesforce. With more than 11 million Trailblazers, you’re part of an incredible community where you can learn, grow, and fuel customer success in your organisation.
Learn more about Einstein 1 and find the right solutions for any team or industry.
See how Salesforce Einstein 1 unites your teams with a single, shared view of every customer.
Discover how Salesforce CRM helps organisations grow.
Choose the right CRM for your needs
Answer four quick questions and we'll create a customised CRM solution for your industry and business size.
Get a free trial of Salesforce CRM.
Will Einstein 1 work for your organisation? Take 30 days to decide. There’s no credit card required and nothing to install. Try a couple of tools in the Einstein 1 toolbox and see what they can do for you.
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Use Service Cloud Professional Edition for preconfigured processes, reports, and dashboards specific to service.
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