Secure and optimise your data for better business and AI outcomes with Data Cloud.
Register nowDeliver exceptional customer experiences with Data Cloud.
The only hyperscale data engine native to Salesforce.
Your Agentforce journey begins with Data Cloud.
Agents need the right data to work. With Data Cloud, you can create the most intelligent agents possible, giving them access to the exact data they need to deliver any employee or customer experience. Use any data in your organisation with Agentforce in a safe and secure manner thanks to the Einstein 1 Trust Layer.
Data Cloud makes every cloud better.
Sales
Find the hottest leads. Close more deals.
- Automate prospecting based on buyer intent.
- Grow wallet share with new upsell and cross-sell opportunities.
- Boost seller productivity by leveraging customer intent and engagement data.
Service
Solve more cases, faster, with proactive service.
- Reduce churn with early warning signals for at-risk customers.
- Turn service cases into revenue with insights that highlight upsell and cross-sell opportunities.
- Deliver personalised onboarding journeys using data from external systems and applications.
Marketing
Personalise messaging with targeted segments and intelligent insights.
- Reduce churn with early warning signals for at-risk customers.
- Deliver dynamic personalisation using automated journeys for every customer.
- Optimise performance and spend with a single view of audience and activation performance.
Commerce
Grow sales. Automate alerts. All with unified data.
- Personalise the shopping experience using commerce, marketing, and web engagement data.
- Automate merchandising with connected data from CRM, inventory, and order management.
- Make smarter decisions based on integrated data.
A different kind of data platform, purpose built for Salesforce.
Build a foundation of unified data, native to Salesforce.
Data Cloud eliminates data silos, creating a single platform to access and leverage all your enterprise data. Seamlessly integrate structured and unstructured data (PDFs, emails, call transcripts) into Salesforce with our library of connectors that leverage zero-copy integrations from Snowflake, Redshift, BigQuery, and Databricks.
Activate connected, Customer 360, experiences everywhere.
Turn all your external data into native Salesforce objects and fields, enabling teams to easily activate it across every CRM app and workflow. Leverage low-code tools like Flow for automations to simplify how business teams put your data to work to impact every step of the customer journey.
Ground AI agents in all your data and metadata.
Data Cloud unlocks the power of generative AI, grounded with your company's data, delivering trusted, secure, and relevant outcomes without expensive model training. Plus, it seamlessly integrates external predictive models with Bring Your Own Model for enhanced workflows and insights.
The world’s most data-driven companies use Data Cloud.
See what you can do with Data Cloud
Form personalised experience to automated workflows, Data Cloud delivers powerful use cases across every line of business.
Join the Datablazer Community.
Datablazers are Salesforce community members who are passionate about driving business growth with data and AI powered by Data Cloud. Sign up to join a growing group of members to learn, connect, and grow with Data Cloud.
See why Forrester named Data Cloud a Leader in CDPs for B2C.
Data Cloud is a leader in a new report analysing the top customer data platforms.
Hit the ground running with data tips, tricks, and best practices.
We've got what you need to get started.
Data Cloud on Trailhead
Learn about setup, integration, data modeling, segmentation, and much more on Trailhead, Salesforce’s free online learning platform.
Salesforce Professional Services
With 1.3K+ certified Data Cloud consultants and 240+ implementations globally, we'll help you realise value quickly. Check out our guide to learn how.
Zero Copy Partner Network
The Zero Copy Partner Network gives companies the flexibility they need to access data between platforms to build AI-powered solutions.
Connector Directory
Bring in data from your favourite apps using 200+ connectors, powered natively by Data Cloud or offered through MuleSoft's Anypoint Exchange.
Ready to take the next step with Data Cloud?
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Data Cloud FAQ
Data Cloud allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data Cloud allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organising data, Data Cloud was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data Cloud is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Einstein AI.
While Data Cloud does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data Cloud, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data Cloud can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data Cloud pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can get started with Data Cloud for free by visiting this page.
Existing Salesforce customers can access this guide to Getting Started with Data Cloud.