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Action all your data in Salesforce.
Connect any data source and power actions across sales, service, and marketing.
Connect any data source and power actions across sales, service, and marketing.
Seamlessly integrate all your data with Salesforce, regardless of source. With Data Cloud, you can unify all your disconnected data without building expensive and difficult to manage data pipelines.
Leverage out-of-the-box connectors to easily bring in external data from leading cloud providers, web/mobile applications, and over 300+ sources with MuleSoft.
Use zero copy integrations to securely share data bi-directionally between Data Cloud and leading data lakes and warehouses without duplicating data.
Go beyond structured data and ingest content such as chat transcripts, PDFs, and knowledge base articles with Data Cloud’s Vector Database.
Bring together data from all your multiple orgs and clouds to get one holistic view of your customers across your Salesforce ecosystem. Use near-real-time sync for CRM-related apps to act on data at a moment’s notice.
Data Cloud harmonises all your data into a single model with a 360-degree view of the customer. Seamlessly share direct access with every team across the business applications they use every day.
Turn data from any source into native objects and fields on Salesforce by mapping to our standard metadata framework. Get up and running quickly with our out-of-the-box reference data models or fully customise any model to meet your needs.
Make a limited portion of your enterprise data model available to select services like AI prompts to improve speed and performance. Use Data Cloud’s visual builder to easily see all the relationships between selected Data Model objects before deploying.
Unlock a 360-degree view of every customer that all your customer-facing teams can access and understand.
Choose which profiles to unify across all your different data sources during the identity resolution process. Build rule sets to match profiles by applying one or more criteria at the Individual or Account level. Determine the right level of precision by choosing from Exact or Fuzzy Matching rules.
Determine which value you’ll use for a field on a unified profile when conflicts arise between different data sources. Choose to select values based on rules like Last Updated or Most Frequent.
Combine match and reconciliation rules to deliver rulesets that you can use to resolve identities into unified profiles. Mix and match different combinations depending on your specific business needs.
Turn all your data into a rich source of information and insights through an array of low-code tools that help analyse your data and predict customer behaviour.
Use our low-code builder to easily create useful metrics from your data like Customer Lifetime Value, Propensity to Buy, Engagement Scores, and more.
Build, analyse, and discover intelligent, high-value audience segments in one user-friendly interface.
Easily allow models from external platforms like Amazon SageMaker to connect and work on your own data stored in Data Cloud.
Leverage seamless integrations to both Salesforce applications and popular external destinations, like first-party advertising platforms, to activate experiences powered by Data Cloud in virtually any environment where your work takes place.
Enhance Salesforce apps by bringing Data Cloud field, objects, and insights directly into your contact, lead, and account pages.
Trigger automations using Flow based on changes to anything in your unified customer data model.
Use your unified data and insights across a growing ecosystem of 3rd party destinations that live outside Salesforce. Leverage direct integrations to advertising partners like Google, Facebook, and Amazon and messaging platforms like WhatsApp.
Leverage the Einstein 1 Trust Layer to use all your structured and unstructured data to power AI without sacrificing data governance and security.
Give every AI prompt the proper context based on your structured and unstructured data, along with its metadata, from Data Cloud.
Generate accurate and trusted responses in natural language that are grounded in all your company’s proprietary data stored in Data Cloud.
Activate Data Cloud for your team today.