Explore Data Cloud Use Cases

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Deliver dynamic pricing offers

Gain insights into product performance and pricing data to address performance issues, optimise pricing strategies and make informed decisions.

Provide proactive service and maintenance

Proactively serve customers using IoT data and AI to tailor an end-to-end personalised service experience at the right time via the customer’s preferred engagement channel.

Automate service alerts and workflows with vehicle data.

Engage clients proactively and personalise their service experience with insights and AI-driven recommendations derived from vehicle maintenance history and driver data.

Boost dealership performance through personalised sales.

Proactively serve customers using vehicle data and AI to tailor an end-to-end personalised sales experience that engages with customers at the right time and through their preferred communication channels.

Upsell customers by monitoring performance against SLO.

Analyse broadband service performance against predefined Service Level Objectives (SLOs) such as bandwidth, latency, packet loss, jitter, uptime and error rate. Identify opportunities for upselling by determining if the current service level meets your customers' needs or if there are areas where an upgrade could improve their experience and trigger a recommendation.

Optimise collections with performance and accounts receivables data.

Decrease accounts receivable and reconcile bill under-payment due to contractual service level agreement clauses. Recover underpayments if customer claims SLA was violated but service was indeed according to contract.

Optimise service with conversation intelligence.

Use detailed transcript data from every service conversation on any channel, to extract common contact reasons, policies, identify similar resolution paths for common issues and understand customer sentiment, ideally in real-time. Allow agents (and bots) to provide better service response and supervisors to optimise service operations.

Provide shoppers personalised recommendations and offers.

Engage potential customers at every point in the purchase journey with personalised, relevant information and offers.

Build your foundational business data infrastructure

Centralise meaningful data across multiple sources into one comprehensive view of your overall business so you can see trends, gain insights and make data-driven decisions.

IoT & telemetry informed customer insights

Harmonise customer data & connected asset data to orchestrate personalised experiences.

Drive incremental revenue via cross sell & up sell

Drive revenue growth by recommending products tailored to customer needs. Match and suggest complementary products to boost product adoption and sales. Promote additional purchases through product affinity and next best offer.

Be the trusted energy advisory.

Become the advisor to your customer on their energy bills. Providing advice to customers on how to manage their bills, improve energy efficiency, get ROI on investments in their home or buildings and achieve energy and emissions targets.

Unify policy and claims data to deliver personalised marketing engagement.

Navigate legacy policy systems and data environments that are often complicated and long-standing. Build a single view of all your customers' policy information, engagement activity and claims history.

Create a unified profile with subscriber lifecycle management.

Streamline the entire journey from acquisition to creating lifelong customers. Gain insights to improve retention rates by proactively addressing customer needs and resolving potential issues before they occur.

Increase deposits with personalised marketing.

Drive the volume and frequency of deposits and investments with precision, personalised marketing. All driven by a single view of your customer. Improve awareness and conversion rates and better understand your customer's circumstances.

Increase fan engagement with personalised experiences.

Make deeper connections for life with your fans by getting to know them and making every interaction memorable. Increase revenue by identifying upsell and cross-sell opportunities that will increase wallet share alongside customer satisfaction.

Deliver personalised experiences with energy usage data.

Empower organisations and end-users to drive near real time actions by activating real time energy consumption, asset health and performance data.

Decrease cost per acquisition through targeted advertising.

Identify high-potential target groups most similar to existing high-value audiences and decrease cost per acquisition via lookalike modelling, advanced segmentation and advertising activation to key partners.

Optimise promotions with smart, data-driven planning.

Optimise and streamline assortment analysis, promotion opportunities and store execution by region and segment.

Billing Inquiry Manager

Streamline and enhance billing inquiry management. Offer customers real-time access to billing, personalised issue resolution and analysis for potential billing disputes or questions — all while ensuring data consistency and personalisation based on individual customer history and usage patterns.

Deliver personalised insurance experiences.

Access and integrate all of your customer data, no matter where it is and use it to provide personalised engagement in the hands of your sellers, service operatives, marketing and distribution management.

Take a deep dive into Data Cloud with Trailhead.

Learn about set-up, integration, data modelling, segmentation and much more on Trailhead, Salesforce’s free online learning platform.