Automotive

Boost dealership performance through personalised sales.

Provide dealership and direct-to-consumer employees with visibility into insights and behaviours that lead to sales.
Deliver personalised communication for the right sales motion.
Improve deal collaboration and closure with cross-team insights between OEM, captive lenders and dealership partners that result in increased revenue.

Use case summary

Proactively serve customers using vehicle data and AI to tailor an end-to-end personalised sales experience that engages customers at the right time and on their preferred communication channels.

Industry

Automotive

Salesforce products used

Data Sources Used

Profile Data

Telematic

Website/Mobile

Captive Financial Data

Purchase Data

Service History

Vehicle Preferences

Test Drive History

Loan/ Lease History & Payments

Apply Insights and Predictions

By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.

Calculated Insights	Understand the total value of every driver by combining purchase data, service history and loan/lease history and payments. Bring together surveys, web browsing data and purchase history to deliver insights to sales teams about customer preferences and behaviours.
Predictive Models	Make predictions around customers' preferred vehicle make and model. Deliver recommended next best actions to move the sales conversation further down the funnel.