Automotive

Take action on unified vehicle, dealer and customer data.

  • Give teams complete visibility of customer, dealer and vehicle data.
  • Proactively engage customers using activity data and scorecards that surface anomalies, trends and opportunities.
  • Facilitate easier communication between teams and business units by giving everyone access to the same, holistic view of the customer.

Use case summary

Enable a single, unified, 360-degree view of the customer, vehicle and dealer to enhance experiences, maximise revenue and make smarter business decisions.

Industry

Salesforce products used

Data Sources Used

Profile Data
Telematic
Website/Mobile
Captive Financial Data
Purchase Data
Service History
Vehicle Preferences
Test Drive History
Loan/ Lease History & Payments

Apply Insights and Predictions

By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.

Type Description
Calculated Insights Develop insights such as engine performance and wear-and-tear metrics. Use vehicle telemtry data to build insights related to customer driving habits, customer location history and driving preferences. Combine vehicle maintenance history and real-time performance data to accurately assess a vehicle's overall health. Integrate purchase data, service history and loan/lease payments to understand the total value of every driver.
Predictive Models Build models that provide service agents with personalised, next best actions based on vehicle usage and drive preference data. Developer models to help predict upcoming maintenance needs using vehicle health data so you can proactively schedule service appointments. Leverage machine learning models to develop propensity to buy scores that can suggest what upgrades might be relevant to your customers.

What's the impact

Improved Customer Engagement
Improve Customer Satisfaction (CSAT)
Improved Dealer Productivity
Better Cost to Serve
More Customer Self-Service
More Employee Productivity
Lowered IT Costs
Faster Speed to Market