Optimise promotions with smart, data-driven planning.

Unlock trapped, syndicated data and trends such as which products sold when, where and at what velocity, along with real-time consumer engagement.
Leverage ML models and automation to predict next best conversation or anticipated assortment mix opportunities based on previous orders, current inventory and market trends.
Democratise insights based on up to date data to the entire organisation, accelerating insights and mitigating manual deck-building work.

Use case summary

Optimise and streamline assortment analysis, promotion opportunities and store execution by region and segment.

Industry

Consumer Goods

Salesforce products used

Data Sources Used

Marketing 1st Party Data

Ecommerce

Store Sales (IRI, Nielsen)

TPM, ReX data

POS or Scan Data from Retailers

Inventory Data

ERP

Demographic Data

Loyalty Data

Apply Insights and Predictions

By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.

Calculated Insights	Bring together customer information, sales and inventory data to create insights related to customer lifetime value or product affinity scores.
Predictive Models	Leverage machine learning models to predict the right inventory assortment or assess a customer's propensity to buy certain products.