Media

Create a unified profile with subscriber lifecycle management.

Combine customer Lifetime Value scores with subscription revenue data, churn rates, average order values and customer acquisition costs to create a complete, unified profile.
Identify gaps or issues in the process that lead to customer dissatisfaction and resolve them with tools like self-service options and more.
Identify subscription trends to make improvements and enhancements to the experience. For example, support your employees through automation and customers through self-service.

Use case summary

Streamline the entire journey from acquisition to creating lifelong customers. Gain insights to improve retention rates by proactively addressing customer needs and resolving potential issues before they occur.

Industry

Media

Salesforce products used

Data Sources Used

Media Consumption Event

Ad Exposure Event

Media Subscription Assets

Fan Engagement Events

Apply Insights and Predictions

By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.

Calculated Insights	Create customer Lifetime Value (CLV) scores with subscription revenue data, churn rates and average order values.
Predictive Models	Use machine learning to predict overall levels of customer satisfaction, likelihood to churn or propensity to buy new products, experiences or services.