By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.
| Calculated Insights | Use browsing behaviour and past purchases to develop insights related to shopping preferences. Bring together online and off-line purchases to build a complete picture of customer lifetime value. Leverage web browsing and email data to build insights related to overall level of interest for certain products. |
| Predictive Models | Help marketers understand their highest value segments — the likelihood of a customer responding to specific promotions when prioritising and ranking segments. Provide your agents and staff with AI-driven guidance on what the next best action is to engage a customer or create a unique moment during a service engagement. |
Activate Data Cloud for your team today.
