Retail

Decrease cost per acquisition through targeted advertising.

Connect, federate and harmonise data from any product and system into a complete view of every customer.
Engage smarter and ensure every message is targeted using real-time segments that update based on customer behaviour.
Increase conversion rates by personalising every moment in marketing journeys and CRM flows.

Use case summary

Identify high-potential target groups most similar to existing high-value audiences. Decrease cost per acquisition via lookalike modelling, advanced segmentation and advertising activation to key partners.

Industry

Retail

Salesforce products used

Data Sources Used

Email & Mobile

Web & Apps

Sales & Commerce

Direct & Partners

In-Store Sales Data

Campaign Performance

Ad Budget and Spend

Apply Insights and Predictions

By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.

Calculated Insights	Create dynamic calculations such as Customer Lifetime Value and Average Monthly Spend to generate granular segments that are activated across digital channels.
Predictive Models	Forecast the long-term value of customers based on their purchasing behaviour, engagement scores and channel interactions. Enables the retailer to focus targeted advertising on high-value prospects to reduce CPA.

What’s the impact?

Increase on Return on Ad Spend

Incremental Revenue Growth

Increase in Qualified Pipeline

Decrease in Cost-Acquisition

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